Image Journey Q & A

What is an Image Journey™?
Authentic Beauty’s signature service is the Image Journey: a self discovery interactive makeup lesson which allows a woman to discover and learn how to express her Authentic Image through makeup. She will have simple “homework” in order create iconic images that look and feel true to her Self. For your session, you will need to bring your completed Image Journey homework as well as ALL of your makeup and brushes, so that your artist can determine whether or not your products and tools will achieve your unique look. Your artist will show you exactly how to recreate the looks, step-by-step and you will leave with a face chart detailing everything you have learned. This fun and transforming experience will leave you loving what you see when you look in the mirror!

We guarantee that every woman can re-create the looks she has learned. With every Image Journey a follow-up session is included. You will have the opportunity to ask any questions you might have, practice your newly learned skills in front of your artist, and receive feedback to ensure that you can do it yourself.
This lesson was inspired by the work of Sarah BanBreathnach, author of Simple Abundance and Something More. This IS the signature service of Authentic Beauty.

Who is Authentic Beauty?·
Authentic Beauty is a company started by make-up artist Alyson Hoag out of her commitment to make a difference in the beauty industry.  In a world where our perception of beauty is distorted by the media we believe women must look within to discover true beauty for themselves.  Authentic Beauty is a company based on the belief that every woman is beautiful and it is our job to assist her in expressing that. We are a team comprised of professional makeup artists. What sets us apart is that we are service and education based.

How are these makeup artists trained?
Our make-up artists are exceptional industry professionals, with many years of experience, specifically trained in our Image Journey™ process.  Our artists are committed to assisting women in finding their authentic look and instructing them with simple direction. There is not one way or one technique our artists are trained in. We believe experience is the best training.

What makeup do you use?
ProFaces is an independent manufacturer of makeup, cosmetics, skincare and makeup brushes. They offer a palette of colors for all skin types and color tones. The quality and consistency are similar to MAC/Bobbie Brown. They are NOT a private label but an actual manufacturer who supports other cosmetic lines in formulating and producing products. They are hypo-allergenic, non-comodegenic and do not test on animals. There is no mineral oil in these products. We are currently working on developing environmentally friendly packaging. 


What do I need for my Image Journey session?
Bring your make up bag and brushes so that our artist can analyze your current cosmetics and make recommendations on what works and does not work for you based on your image journey homework (BRING YOUR HOMEWORK! You will be rescheduled if homework is not done).   The session lasts approximately 1 hour and 30 minutes-2 hours.

Do they have a location for me to see them?

The Authentic Beauty Studio is located in Sandy Springs, GA near the intersection of Windsor Parkway, at 4674 Roswell rd, two miles inside the Perimeter on Roswell rd

Please call Authentic Beauty 404-849-0443 for an appointment.

Stephanie Anderson is on staff to handle artist scheduling and all appointments.

If it is convenient please email at appointments@authenticbeautyllc.com.

Can I purchase the makeup at other locations?
Profaces makeup and all tools are available online, at the salon locations when an artist is scheduled and at the Authentic Beauty Studio.

*All unopened/unused products may be returned or exchanged.

What other services do you offer?
(Consult the menu of services for full description)

  • Brow Arching-NO WAXING. Alyson was written up in Allure Magazine’s Best of the Best Issue 2010 for BEST EYEBROWS,  Jezebel Magazine as the Eyebrow Guru of Atlanta, mentioned by Q100 as the best in Atlanta and called a “brow genius” by Daily Candy.
  • A variety of lessons including teen and makeup updates
  • Bridal and Special event services. Performed either on location or in studio or salon
  • Girls Night Out, Bachelorette Parties and “Champagne and Shadows” as a Group Event
  • Inner Beauty Workshops and Body, Beauty and Bravery by Project Authentic Beauty
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