A Makeover for the Makeup Industry with Google Glass

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1503977_10152184467733383_1571018553_nAuthentic Beauty Salon & Studio is a full service beauty destination in Atlanta founded by award winning makeup artist and brow guru Alyson Howard-Hoag. Spanning more than 25 years in the beauty industry, her career includes working with leading cosmetic giants of the likes of Aveda, Lancome, Revlon, and Sebastian and she is recognized as one of the best brow experts in the country receiving the label “Best of the Best” by Allure Magazine four years in a row.

Thanks to Google Glass, makeup lessons and makeup applications taught by Alyson and her team of licensed makeup experts and instructors have been changed for the better.

 

aly image DSC_2813a2-230x300Google Glass allows me the opportunity to record my clients’ makeup lessons or makeup applications hands free and from my perspective ,” said Alyson Howard-Hoag. “That means, when we apply makeup or teach clients new techniques and skills, they can literally watch the video of their makeup session and easily recreate that look at home and on their own.”

Check out this Google Glass Tutorial HERE on how to apply blush 

A Makeover for the Makeup Industry with Google Glass

 Time and again, Alyson has heard from countless women about their frustration and disappointment with the cosmetics industry including intimidating experiences at makeup counters, pushy sales people, and the tiring new look every season to keep up with.

aly google glass 2“Our stylists don’t tell women how they should look; nor do we bombard our clients with unrealistic expectations,” she said. “We work with our clients so they can make comfortable decisions about their image.And we guarantee our clients can do it themselves! With Google Glass, we are making that promise even more of a reality each and every day!”

While video blogging felt unnatural to Alyson, Google Glass was a natural fit. “I give my clients 100 percent of my attention. This tool is hands free and doesn’t distract from my work,” she added.

For Alyson, Google Glass is long overdue in the makeup industry. “There are so many videos on the internet giving people makeup advice that is well intentioned yet ill informed. Now, our licensed makeup experts can teach people in our studio and around the world quick and easy makeup techniques to enhance their natural beauty.”

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