Introducing: Authentic Beauty Concept

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About a year ago my Google Alerts notified me there was a “new” Authentic Beauty. I am signed up to receive alerts whenever someone posts the words Authentic Beauty. What I was wonderfully surprised to find out was that a new hair care line had emerged from Europe and that they 100% are all about the same things that THIS Authentic Beauty is about.

Check out THESE Guiding Principles:

I began to check out their community and around the word the hashtag #authenticbeautymovement was being used. I quickly inquired to find out more about the brand and their products. What I was very excited to discover is that their products are:


“To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artificial colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.”

I began following the top salons in the Netherlands, France, London and Sweden.

When JazmenGlory joined the salon in late last year (READ ALL ABOUT JAZMENGLORY HERE) she and I discussed bringing in a hair care line. I asked her to Check out Authentic Beauty Concept but they had not yet begun to sell in the US. However, when we were renovating and getting ready to reopen the salon after quarantine we reached out again and were surprised to find out that they had launched in the US THAT WEEK!!!! I believe in the divine timing of everything and this is absolutely one of those moments. We immediately ordered everything and got ourselves trained in using the product and in the company’s mission.

We are proud to announce that we are one of the FIRST U.S. Authentic Beauty Concept Salons.

We could not be more excited to share this beautiful line of haircare with you. We will be offering the Memento Experience beginning the first week of August. Hear ALL about this opportunity for Self Care as I have written an another ENTIRE BLOG just around this! You are going to want to get one as soon as you can!

For a FULL OVERVIEW of the products and formulations and to understand what makes this line so very special CLICK HERE

To read about our Covid-19 safety protocols at the studio, click here.

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