About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
Awards
Sign up to be the
first to know
Be the first to know when it is time to sign up for Authentic Beauty’s Virtual Beauty Experience “In the Chair”
Recent Posts
The Best Mother’s Day Experience in Atlanta for a Woman Ready to Reclaim Her Reflection
Looking for the best Mother’s Day experience in Atlanta? The Image Journey at Authentic Beauty is more than a makeup lesson—it’s a personalized, confidence-building experience that helps her reconnect with how she wants to look and feel. Guided by award-winning artists, she’ll leave with a custom makeup routine, a detailed face chart, and the skills to recreate her look every day.
Gift Mom the Best Brow Shaping in Atlanta + Total Brow Care: The Ultimate Mother’s Day Beauty Gift
This Mother’s Day, gift Mom a brow revival she’ll never forget: award-winning brow shaping at Authentic Beauty and the best at-home brow care products from Genuist Beauty.
Mother’s Day Gift Ideas in Atlanta-A Curated Spring Makeup Collection That Celebrates Her—In Full Bloom
Looking for Mother’s Day Gift Ideas in Atlanta? This Mother’s Day, we’re celebrating the women who have nurtured us, guided us, inspired us—and helped us bloom. Whether she’s your mother, your sister, your aunt, your mentor, or your chosen family, give her a gift that lasts longer than flowers. Introducing the Spring 2025 Blossom Makeup
