About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts
Brow Models Wanted at Authentic Beauty
At Authentic Beauty Makeup Salon & Brow Studio, we’re thrilled to offer an exciting opportunity for new clients to transform their brows while supporting the next generation of beauty experts. Our newest team members, Caterra and Coreana, are completing their brow certification under the expert guidance of Alyson Hoag, CEO/Founder of Authentic Beauty, who is
New Year, True You: Why Your Image Journey Starts Here in Atlanta
As we step into a new year, the familiar phrase “New Year, New You” echoes everywhere—on magazine covers, in advertisements, and across social media. But what does it really mean? Does it imply that who you’ve been isn’t enough? At Authentic Beauty Makeup Salon & Brow Studio in Atlanta, we believe the new year isn’t
Why Brow Conditioning is a Must for Healthy, Beautiful Brows
Brow conditioning is the foundation of healthy, full, and beautiful eyebrows. Just like the hair on your head, your brows need hydration, nourishment, and protection to stay strong and easy to style. Without it, they can become dry, brittle, and sparse, making your entire beauty routine more challenging. At Authentic Beauty Makeup Salon & Brow
