About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts

Join Us for the GLOCHELLA Beauty Event in Atlanta & Celebrate 10 Years of LUX Med Spa with Authentic Beauty
Celebrate LUX Med Spa’s 10-year anniversary in Atlanta with Authentic Beauty & Genuist Beauty on Thursday, Oct 9th, 5–8 PM. Enjoy lite bites, raffles, swag bags, free brow consultations, and exclusive beauty product specials that help you finally solve your biggest brow frustrations.

Celebrate National Brow Day in Atlanta this Thursday at Authentic Beauty – Exclusive Sale, Raffle & New Product Details!
National Brow Day is this Thursday, October 2nd, and the brow experts at Authentic Beauty Makeup Salon and Brow Studio are rolling out a celebration you don’t want to miss. From 10:00 AM to 6:00 PM, you’ll have the chance to win 3 months of our award-winning brow shaping services, enjoy 20% off Genuist Beauty

Top 5 Brow Mistakes & How We Fix Eyebrows in Atlanta at Authentic Beauty
When it comes to eyebrows in Atlanta, no salon has seen (or fixed) more brow disasters than Authentic Beauty Makeup Salon & Brow Studio, voted Best Brows in Atlanta and Best Makeup Salon multiple years in a row. From harsh waxing to chasing every fleeting trend, brows can make or break your look. Here are