At Authentic Beauty, it is our mission, our pride and our passion to provide you with the knowledge and the know-how to create an external look that reflects your interior, Authentic Beauty. Ultimately, this journey is not about the makeup; rather, this is a journey to unearth your AUTHENTIC SELF. We succeed when you look in the mirror and say, “I am beautiful” and that you truly believe it!
When you look in the mirror, do you love what you see? Sadly, 98% of women recently surveyed do not believe they are beautiful. Authentic Beauty is here to change that perception one woman at a time.
Taking the mystery out of makeup application, our experts help you express who you are. Our stylists don’t tell you how you should look; nor do we bombard you with unrealistic expectations. At Authentic Beauty, we work with you so you can make comfortable decisions about your image.
Our Core Philosophy
We are committed to following the standards of the Environmental Working Group and we promise to continuously evolve our product line to be eco-friendly, non-toxic and of the highest professional quality.
We aim to set an example that we can design beautiful packaging that is not damaging to our planet. As such, our promise is to design packaging that is sustainable and recyclable.
HEALTHY MARKETTING PRACTICES
We promise to only engage in marketing practices that empower women, and promote healthy self-esteem. We believe in realistic standards of beauty. We believe ALL women are beautiful and it is our job to assist every woman in creating an image that reflects her Authentic Self. Our goal is to teach simple ways to enhance a woman’s beauty.
STANDARD BUSINESS PRACTICES
We strive to create a culture for makeup artists where their work is honored, their talents are honed and their creativity is fully expressed. Authentic Beauty has created a culture where artists have a chance to practice in a fair and honest environment. We clearly distinguish makeup artists from sales associates.
A GIVE BACK DIVISION
Our company prides itself on partnering with nonprofit organizations in need of the transformational benefits of makeup, including CURE Childhood Cancer, Bert’s Big Adventure, Cool Girls, Pure Fashion, SEGO, and V-Day. These are just a few nonprofits Authentic Beauty has partnered with over the years. It is our promise to make philanthropy a continued part of our business culture.
Our services are designed to take the mystery out of makeup application. When a woman comes to us, she will love what she sees when she looks in the mirror and we guarantee she can do makeup applications herself.
At Authentic Beauty, we help you enhance your natural beauty without compromising your health or the earth. We only use the highest quality, professional products that give optimum results and help us achieve the looks you desire. Since ingredients in cosmetics and personal care products are often times not screened for safety, we are committed to using products and packaging that are environmentally friendly, paraben-free, free of toxins, cruelty-free, long-lasting, non-irritating and easy to apply.
AUTHENTIC BEAUTY MAKEUP & AMALA SKINCARE PRODUCTS
From our makeup line to the Amala skincare line we proudly use and sell, we do all we can to ensure that every ingredient in every bottle is kind to your skin and the environment. Discover beauty and skincare with a pure conscience, and discover naturally beautiful skin.
We believe in customized makeup and that means makeup created specifically for you and your coloring! We customize your foundation, eye shadow palettes and lipsticks for you at our custom blended lipstick station.
Thanks to Amala skincare products, radiant skin and responsible skincare are no longer mutually exclusive. Amala skincare is ethically grown, powerfully pure, and rooted in nature’s wisdom. And since nature gives us everything we need to look and feel beautiful, radiant skin is the payoff.
Following the standards of the Environment Working Group and the Cosmetic Database (www.ewg.org/skindeep), we review and stringently study every product we use and sell. As our company products evolve, we will continue to research and partner with suppliers and manufaturers of the best quality products and those groups that align with our standards, and our environmental practices.