Makeup Salon & Brow Studio

About Authentic Beauty

Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.


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Recent Posts

Get gorgeous eyebrows by summer from Genuist Beauty
How to Get Gorgeous Eyebrows by Summer 

As summer fast approaches, the allure of minimal makeup grows, making beautifully shaped, gorgeous eyebrows more essential than ever; however, unkempt, barely there, sparse, or poorly defined brows can undermine even the most expertly applied makeup, leading to a less polished appearance.  Sparse areas in your eyebrows, and coarse, unruly, and dry brows not only

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Top Beauty Tips for Busy Moms from Authentic Beauty in Atlanta
Top Beauty Tips for Busy Moms

Mother’s Day is just days away on Sunday, May 12th and we want to make sure you have everything you need to have the best day planned for this special holiday. That’s why we put together the top beauty tips for busy moms from Brianna Beverly, a master level makeup, and brow expert and esthetician

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