About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts

Atlanta Makeup Artist & Brow Expert: Celebrating Ashlee Cappelli’s One Year at Authentic Beauty
Join us in celebrating Ashlee Cappelli’s one-year anniversary at Authentic Beauty in Atlanta! With 20+ years of experience in makeup, brows, and lashes, Ashlee brings her artistry and expertise to every client. Book your next makeup lesson, brow shaping, or lash service with Ashlee today!

Valentine’s Day Beauty Gifts in Atlanta: Valentine’s Gift Guide
Looking for the best Valentine’s Day beauty gifts in Atlanta? Whether you’re shopping for your special someone, your best friends, or treating yourself, Authentic Beauty Makeup Salon & Brow Studio has curated the perfect collection of beauty gifts to celebrate love and beauty this Valentine’s Day. Shop our Valentine’s Day beauty gifts here or visit

Ultimate Guide to Winter Skincare in Atlanta
Looking for Winter Skincare in Atlanta and solutions for dry, dull, flaky skin this season? Atlanta’s cooler temperatures and lower humidity can leave your skin feeling dehydrated and in need of extra care. At Authentic Beauty Makeup Salon & Brow Studio, we’ve got your skin covered with a curated selection of highly effective, organic skincare products