About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts
The Ultimate Valentine’s Day Gift Guide in Atlanta (2026)
Ditch the chocolates and grocery store flowers this Valentine’s Day. Discover our 2026 Valentine’s Gift Guide, featuring intentional beauty experiences and exclusive specials designed to go beyond the surface and leave a lasting impression!
Why Your Makeup Isn’t Working for You — and What’s Often Missing
If makeup has never quite felt like you, you’re not alone. This story looks at what Alyson Hoag has learned from years of teaching makeup lessons in Atlanta, and why the problem usually isn’t technique.
Authoring Your Image: A Makeup Experience in Atlanta That Reflects Who You Are
January is not about starting over. It is about authorship. The Image Journey is a personalized makeup experience in Atlanta designed for women who want their image to reflect who they are now, not a trend or template.
