About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts
The Best Mother’s Day Gifts in Atlanta – a Gift Guide from Authentic Beauty
Looking for unforgettable Mother’s Day gifts in Atlanta? From personalized makeup lessons to custom lip experiences and beauty bundles, The Ultimate Mother’s Day Gift Guide in Atlanta – From Authentic Beauty has one-of-a-kind gifts that make her feel seen, celebrated, and radiant long after the holiday ends.
2025 Quiet Heroes Luncheon Recap: Authentic Beauty Honors Mothers of Children Battling Cancer in Atlanta
At the 2025 Quiet Heroes Luncheon in Atlanta, Authentic Beauty provided complimentary makeup services to courageous mothers of children battling cancer—offering a moment of beauty, rest, and recognition for the women who give everything without asking for anything in return. Read the story and watch the recap video here.
How to Do Prom Makeup at Home |Makeup Lessons at Authentic Beauty
Looking for how to do prom makeup at home? Authentic Beauty in Atlanta offers one-on-one makeup lessons for teens that teach you step-by-step how to create a long-lasting, natural look for prom.
