About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts

Meet Lilia Orozco: Authentic Beauty’s Lash Expert and Brow Artist in Atlanta
Lilia Orozco, an expert lash specialist and brow artist in Atlanta, is no stranger to Authentic Beauty Makeup Salon & Brow Studio. She obtained her cosmetology license over 8 years ago and was trained by Alyson-Howard Hoag, the award-winning brow guru and brow expert in Atlanta, in all things brows, including her tweeze-only brow method

Shining Your Light in 2023: A New Year’s Message from Alyson at Authentic Beauty
Audrey Hepburn once said, “Paris is always a good idea,” and as New Year’s Eve was fast approaching, I found myself in Paris without any tangible plans. To be fair, I was on a #Medallion Run with Delta Airlines with just over 36 hours left in 2022 to qualify for Diamond Medallion status, where one

Happy Holidays from All of Us at Authentic Beauty Makeup Salon & Brow Studio in Atlanta! We Are Open Today for Any Last-Minute Salon Services & Gifts.
Happy holidays from all of us at Authentic Beauty Makeup Salon & Brow Studio in Atlanta. We hope you have a wonderful holiday weekend with family and friends. And we are so thankful and grateful for each of you. If you are travelling this holiday season? Safe travels and stay warm. And we can’t wait