About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts

The Top 5 Beauty Services in Atlanta to Consider for Summer
Things are heating up in Atlanta, and it is time to say hello to travel, sun, sand, and water! All this warm weather and sun exposure also means that we have to make changes to our beauty routines to reflect these seasonal shifts. Authentic Beauty in Atlanta wants to make beauty and self-care accessible and

Get the Perfect Pout & this Summer Steal with a Custom Lip Appointment at our Summer Soirée Event on June 22nd!
Get the Perfect Pout & this Summer Steal at our Summer Soirée Event on June 22nd! Have they discontinued your favorite lipstick or lip gloss? Or are you looking for a signature lipstick or lip gloss in this season’s hottest hues? At Authentic Beauty Makeup Salon & Brow Studio in Atlanta, you can get all

Save the Date for Authentic Beauty’s Biggest Summer Soirée Party & One-Day Sale: June 22nd from 11 am to 7 pm
Join us at Authentic Beauty Makeup Salon & Brow Studio on Thursday, June 22nd from 11 am to 7 pm for Atlanta’s premier summer party and one-day sale. Score huge summer savings on some of our most sought-after salon services in Atlanta including a year of Brows with Aly or Bri, a series of Authentic