Atlanta's Award-Winning Makeup Salon & Brow Studio
Authentic Beauty is a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 80 W. Wieuca Rd NE, Suite 160 (located inside of True Glow Bronzing & Beauty Bar), Authentic Beauty’s in-studio beauty services in Atlanta include professional makeup applications, makeup lessons, brows, lash tints, strip lashes, and more. Led by the nationally recognized brow guru, Alyson Hoag, and her award-winning team, Authentic Beauty is also home to organic skincare, our own brow and makeup line from Genuist Beauty, a customized lipstick station, and other non-toxic products available in the studio and online here.
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Recent Posts
Care for What You Keep: Why Brows Deserve Hair Care
At Authentic Beauty Makeup Salon and Brow Studio in Atlanta, we say Brows First for a reason. Brows frame your eyes, anchor your facial features, and balance your whole look. Before you apply eyeshadow, blush, or lipstick, your brows establish the baseline for your makeup. When your brows are groomed and manageable, you often find
Authentic Beauty Wins Best Brow Studio Atlanta for 2026
Celebrate over 18 years of award-winning brow shaping as Authentic Beauty Makeup Salon & Brow Studio takes home top honors for 2026.
The Woman in My Chair: What Pat Mitchell Has Taught Me About Influence
From makeup chair conversations to global advocacy, Authentic Beauty founder Alyson Hoag reflects on the extraordinary life and leadership of Pat Mitchell, exploring visibility, influence, and the power of women’s stories.
