About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts

The Giving Tuesday Gift That Helps Her Reclaim Her Reflection: The Image Journey Makeup Experience in Atlanta
The Image Journey Makeup Experience in Atlanta is a two hour, one-on-one appointment with award winning artist Alyson Hoag that helps a woman reconnect with a reflection she feels at home with again. Considered one of the best experience gifts in Atlanta, it is a meaningful way to help her rediscover her sparkle.

Final Hours: The Best Black Friday Beauty Deals in Atlanta
It’s the final day to shop the best Black Friday Beauty Deals in Atlanta with online-only savings on brows, facials, makeup, and curated seasonal sets. Everything ends tonight at 11:59 PM.

The 2025 Authentic Beauty Holiday Gift Guide in Atlanta
Beauty, brows, skincare, makeup, and thoughtful gifts at every price point At Authentic Beauty Makeup Salon & Brow Studio, we created a 2025 holiday gift guide in Atlanta that makes shopping for the best beauty gifts effortless. From luxurious facials to brow care essentials, clean beauty favorites, and hostess-ready home treats, these gifts bring joy



