About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts

Top Brow Tips for Teens: Help Your Atlanta Teen Put Their Best Brow Forward with a Teen Brow Appointment in Atlanta
When it comes to brows, skincare, and makeup, teens know a lot thanks to social media and all those great videos on Tik Tok, Instagram, and YouTube. But did you know that if your eyebrows are not in balance with your face, then all the time and money you spend on your skin, makeup, and

Get Your Glow On with the Authentic Glow Facial: A 90-Minute, High-Performance Facial in Atlanta at Authentic Beauty
Spring is almost upon us, and it is a great time of year to get a facial. After being exposed to indoor heat and dry, cold, winter air, now is the time to give your skin some extra TLC to hydrate, sluff off dead skin cells, and infuse your face with much-needed moisture. The Authentic

5 Common Makeup Mistakes That Can Age You: Follow these Tips from Authentic Beauty Makeup Expert Belinda Salazar.
At Authentic Beauty Makeup Salon & Brow Studio, we encourage our Authentic Beauty clients to embrace their age and our makeup services are designed to bring out your best features while underemphasizing areas you want to bring less attention to. Our Authentic Beauty makeup experts in Atlanta (and online) are here to help you put