About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts

Atlanta’s Best FREE Makeup Event & the Debut of Our Spring 2025 Makeup Collection is this Friday!
Come to Atlanta’s Best FREE Makeup Event this Friday, March 21st, and see the debut of Authentic Beauty Makeup Salon & Brow Studio’s Spring 2025 Makeup Collection, Blossom, at Champagne & Shadows. Shop our Spring Makeup Bundles here. A Celebration of Spring Beauty in Atlanta: Champagne & Shadows is the ultimate girls’ night out and

Unveiling Rose Radiance: The Third Look from Authentic Beauty’s Spring 2025 Makeup Collection
Rose Radiance is the third and final look from Authentic Beauty’s Spring 2025 Makeup Collection: Blossom. This look is all about embracing the delicate yet vibrant hues of pink and enhancing your natural beauty with a radiant glow that transitions effortlessly from a level 1 to a level 2. A Level 1 makeup look is

Unveiling Amber Dahlia: The Second Look from Authentic Beauty’s Spring 2025 Makeup Collection-Blossom
Debuting at our Champagne & Shadows event on Friday, March 21st from 6 to 9 PM, Authentic Beauty Makeup Salon & Brow Studio in Atlanta proudly presents the second look, Amber Dahlia, from our Spring 2025 Makeup Collection: Blossom. Created by Atlanta makeup artist Ashlee Cappelli, the Amber Dahlia makeup look captures the golden glow