Atlanta's Award-Winning Makeup Salon & Brow Studio
Authentic Beauty is a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 80 W. Wieuca Rd NE, Suite 160 (located inside of True Glow Bronzing & Beauty Bar), Authentic Beauty’s in-studio beauty services in Atlanta include professional makeup applications, makeup lessons, brows, lash tints, strip lashes, and more. Led by the nationally recognized brow guru, Alyson Hoag, and her award-winning team, Authentic Beauty is also home to organic skincare, our own brow and makeup line from Genuist Beauty, a customized lipstick station, and other non-toxic products available in the studio and online here.
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Recent Posts

The Woman in My Chair: What Pat Mitchell Has Taught Me About Influence
From makeup chair conversations to global advocacy, Authentic Beauty founder Alyson Hoag reflects on the extraordinary life and leadership of Pat Mitchell, exploring visibility, influence, and the power of women’s stories.

Looking for the Best Brow Shaping in Atlanta Without the Waitlist? Book with Anya Pinkney at Authentic Beauty
Looking for the best brow shaping in Atlanta without the waitlist? Discover natural brow rehabilitation and expert grooming with licensed esthetician Anya Pinkney at Authentic Beauty Makeup Salon & Brow Studio.

Authentic Beauty’s New Atlanta Location: Award-Winning Brow & Makeup Services Continue
Authentic Beauty has officially moved to its new Atlanta location inside True Glow Bronzing & Beauty Bar. Discover where to find us, appointment hours, and what clients can expect in this exciting new chapter.



