Atlanta's Award-Winning Makeup Salon & Brow Studio
Authentic Beauty is a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 80 W. Wieuca Rd NE, Suite 160 (located inside of True Glow Bronzing & Beauty Bar), Authentic Beauty’s in-studio beauty services in Atlanta include professional makeup applications, makeup lessons, brows, lash tints, strip lashes, and more. Led by the nationally recognized brow guru, Alyson Hoag, and her award-winning team, Authentic Beauty is also home to organic skincare, our own brow and makeup line from Genuist Beauty, a customized lipstick station, and other non-toxic products available in the studio and online here.
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Recent Posts
Authentic Beauty’s New Atlanta Location: Award-Winning Brow & Makeup Services Continue
Authentic Beauty has officially moved to its new Atlanta location inside True Glow Bronzing & Beauty Bar. Discover where to find us, appointment hours, and what clients can expect in this exciting new chapter.
Beyond the Mirror: Alyson Hoag on the “Girl Out of Order” Podcast
Have you ever looked in the mirror and not recognized yourself? You aren’t alone. Our founder, Alyson Hoag, recently sat down with Christine D. Gale on the Girl Out of Order Podcast for a powerful conversation about the deep connection between identity, resilience, and the image we project to the world. For over 40 years,
The Ultimate Valentine’s Day Gift Guide in Atlanta (2026)
Ditch the chocolates and grocery store flowers this Valentine’s Day. Discover our 2026 Valentine’s Gift Guide, featuring intentional beauty experiences and exclusive specials designed to go beyond the surface and leave a lasting impression!
