About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts
Best Summer Beauty Services in Atlanta for a Simplified Beauty Routine
You’re heading out of town. Your schedule is packed. Atlanta’s heat and humidity are rising—and the last thing you want is to spend hours getting ready or hauling around a bag full of makeup that sweats off before lunch. The good news? There are summer beauty services in Atlanta that can truly streamline your routine.
National Sunscreen Day: Shop the Best Organic Sunscreen in Atlanta
If you’re searching for the best organic sunscreen in Atlanta, it’s not just about protection—it’s about what you’re putting on your skin. At Authentic Beauty, we believe in sun care with a clean conscience. That means formulas free from harsh chemicals, packed with nourishing ingredients, and designed to defend your skin without compromise. We’ve got you covered—literally.
The Best Mother’s Day Experience in Atlanta for a Woman Ready to Reclaim Her Reflection
Looking for the best Mother’s Day experience in Atlanta? The Image Journey at Authentic Beauty is more than a makeup lesson—it’s a personalized, confidence-building experience that helps her reconnect with how she wants to look and feel. Guided by award-winning artists, she’ll leave with a custom makeup routine, a detailed face chart, and the skills to recreate her look every day.
