PHILOSOPHY

our practices + values

 
PRODUCT INGREDIENTS

We are committed to following the standards of the Environmental Working Group and we promise to continuously evolve our product line to be eco-friendly, non-toxic and of the highest professional quality.

 
PRODUCT PACKAGING

We aim to set an example that we can design beautiful packaging that is not damaging to our planet. As such, our promise is to design packaging that is sustainable and recyclable.

 
STANDARD BUSINESS PRACTICES

We strive to create a culture for makeup artists where their work is honored, their talents are honed and their creativity is fully expressed. Authentic Beauty has created a culture where artists have a chance to practice in a fair and honest environment. We clearly distinguish makeup artists from sales associates.

 
HEALTHY MARKETTING PRACTICES

We promise to only engage in marketing practices that empower women, and promote healthy self-esteem. We believe in realistic standards of beauty. We believe ALL women are beautiful and it is our job to assist every woman in creating an image that reflects her Authentic Self. Our goal is to teach simple ways to enhance a woman’s beauty.

 
A GIVE BACK DIVISION

Our company prides itself on partnering with nonprofit organizations in need of the transformational benefits of makeup, including CURE Childhood Cancer, Bert's Big Adventure, Cool Girls, Pure Fashion, SEGO, and V-Day. These are just a few nonprofits Authentic Beauty has partnered with over the years. It is our promise to make philanthropy a continued part of our business culture.