About AB

Authentic Beauty Makeup Salon & Hair Studio, located at 4674 Roswell Rd. Atlanta, GA 30342, is a full service makeup salon and hair studio offering award winning service with many unique services and products available to our clients including:

  • makeup applications & makeup lessons
  • brow services
  • organic facials
  • wedding makeup services
  • eyelash extensions
  • organic spray tanning
  • hair services
  • manis and pedis
  • massage and more

But did you know how Authentic Beauty got started?

I will never forget the day when an older woman who was sitting in my chair confessed that she had never liked her refection in a mirror. After our makeup lesson, she looked in that mirror and tears poured down her cheeks. “That’s me,” she said. “I look beautiful.” What a magical moment and our goal, our pride and our passion is providing you with the knowledge and know-how to create an external look that reflects your interior, Authentic Beauty.

Product Ingredients & Product Packaging

We are committed to following the standards of the Environmental Working Group and we promise to continuously evolve our product line to be eco-friendly, non-toxic and of the highest professional quality. We also aim to set an example that we can design beautiful packaging that is not damaging to our planet. As such, our promise is to design packaging that is sustainable and recyclable.

We help you enhance your natural beauty without compromising your health or the earth. We only use the highest quality, professional products that give optimum results and help us achieve the looks you desire. Since ingredients in cosmetics and personal care products are often times not screened for safety, we are committed to using products and packaging that are environmentally friendly, paraben-free, free of toxins, cruelty-free, long-lasting, non-irritating and easy to apply.

authentic beauty makeup & skincare products

Following the standards of the Environment Working Group and the Cosmetic Database, we review and stringently study every product we use and sell. As our company products evolve, we will continue to research and partner with suppliers and manufacturers of the best quality products and those groups that align with our standards, and our environmental practices.

From our makeup line and the organic skincare lines we proudly use and sell, we do all we can to ensure that every ingredient in every bottle is kind to your skin and the environment. Radiant skin and responsible skincare are no longer mutually exclusive. Since nature gives us everything we need to look and feel beautiful, radiant skin is the payoff. Discover beauty and skincare with a clean conscience, and discover naturally beautiful skin.

We believe in customized makeup and that means safe and non toxic makeup created specifically for you and your coloring! We customize your foundation, eye shadow palettes and lipsticks for you at our custom blended lipstick station.

healthy marketing practices

We promise to only engage in marketing practices that empower women, and promote healthy self-esteem. We believe in realistic standards of beauty. We believe ALL women are beautiful and it is our job to assist every woman in creating an image that reflects her Authentic Self. Our goal is to teach simple ways to enhance a woman’s beauty.

a give back division

Our company prides itself on partnering with nonprofit organizations in need of the transformational benefits of makeup, including CURE Childhood Cancer, Bert’s Big Adventure, Cool Girls, Pure Fashion, SEGO, and V-Day. These are just a few nonprofits Authentic Beauty has partnered with over the years. It is our promise to make philanthropy a continued part of our business culture.

standard business practices

We strive to create a culture for makeup artists where their work is honored, their talents are honed and their creativity is fully expressed. Authentic Beauty has created a culture where artists have a chance to practice in a fair and honest environment. We clearly distinguish makeup artists from sales associates.

our services

Our services are designed to take the mystery out of makeup application. When a woman comes to us, she will love what she sees when she looks in the mirror and we guarantee she can do makeup applications herself. We succeed when you look in the mirror and say, “I am beautiful” and that you truly believe it! Our stylists don’t tell you how you should look; nor do we bombard you with unrealistic expectations. At Authentic Beauty, we work with you so you can make comfortable decisions about your image.