About Authentic Beauty

Authentic Beauty Makeup Salon & Brow Studio, located in Atlanta at 4674 Roswell Road, is an award-winning, full-service makeup salon and brow studio in Atlanta owned by Alyson Howard-Hoag. Our philosophy is real women, real life, real beauty made simple and Authentic Beauty was born from the idea that a woman should never be told how she should look, while realizing that inner beauty, self-acceptance and learning to express your Authentic Self are pathways to outer beauty. In that vein, we are committed to helping women make peace with themselves and fall in love with what they see when they look in the mirror. We also believe in beauty with a clean conscience and many of the products we sell in salon and in the online store are vegan and organic.

Our no wax and only tweeze’ brow services have earned Authentic Beauty national and regional awards including best of the best brows by Allure Magazine and given Alyson the title of the brow guru for her ability to transform brows into gorgeous, natural looking brows. Brow services include brow tweezing (we only tweeze for the most precise, natural effect), brow tints, brow lamination, and brow arching through our brow rehab process.

But Did You Know how Authentic Beauty got started?

I will never forget the day when an older woman who was sitting in my chair confessed that she had never liked her refection in a mirror. After our makeup lesson, she looked in that mirror and tears poured down her cheeks. “That’s me,” she said. “I look beautiful.” What a magical moment and our goal, our pride and our passion is providing you with the knowledge and know-how to create an external look that reflects your interior, Authentic Beauty.

Makeup Lessons & Authentic Beauty's Magic 3 in 1 Foundation

In addition to brows, makeup lessons and makeup applications are top sellers at the salon where clients get to practice, play, and learn new makeup techniques or enhance their skill sets with one of Authentic Beauty’s expert makeup artists. During a makeup lesson, clients get to try Authentic Beauty’s very own makeup line, including the Magic 3 in 1 Foundation. This is a natural, wax-based, nontoxic, and moisturizing foundation that does 3 powerful things with this one product. It camouflages, conceals and is a lightweight everyday foundation that leaves a glowy finish. It looks gorgeous on all skin types and shades, and it feels as if you are not wearing any makeup at all.

The Image Journey

The Image Journey is Authentic Beauty’s most memorable makeup lesson, and it is an interactive beauty and makeup journey and a self-discovery makeup lesson unlike anything else in the beauty world. Participants of the Image Journey leave the experience with the skills to apply makeup they love, and an image they love to see when they look in the mirror. This is so much more than a makeup lesson. This is a journey of self-discovery, self-care, self-love, exploration, and sheer fun! We offer the Image Journey in studio and virtually through the In the Chair virtual makeup membership.

Our Products-Beauty with a Clean Conscience

Following the standards of the Environment Working Group and the Cosmetic Database, we review and stringently study every product we use and sell. From our makeup line and the organic and vegan skincare lines we proudly use and sell, we do all we can to ensure that every ingredient in every bottle is kind to your skin and the environment. Radiant skin and responsible skincare are no longer mutually exclusive. Since nature gives us everything we need to look and feel beautiful, radiant skin is the payoff. Discover beauty and skincare with a clean conscience and discover naturally beautiful skin in the process.

We also believe in customized makeup and that means safe and nontoxic makeup created specifically for you and your coloring! We customize your foundation, eye shadow palettes and lipsticks for you at our custom blended lipstick station.

Our Beauty Services

Authentic Beauty also offers lash lifts, lash tints, skin services including organic and vegan facials, microneedling, dermaplaning, custom lip appointments where you can make your own lipstick or gloss, full body waxing and organic spray tanning. We also offer special event hair and makeup services for all occasions in the salon and on location, including for weddings, prom, birthdays, holidays and other special events.  We can also help you with makeup applications and makeup lessons in Atlanta for television, film and live events.

Demystifying Makeup

Our services are designed to take the mystery out of makeup application. When a woman comes to us, she will love what she sees when she looks in the mirror and we guarantee she can do makeup applications herself. We succeed when you look in the mirror and say, “I am beautiful” and that you truly believe it! Our stylists don’t tell you how you should look; nor do we bombard you with unrealistic expectations. At Authentic Beauty, we work with you so you can make comfortable decisions about your image.

Visit Us

Come visit us at 4674 Roswell Rd. Atlanta, GA 30342. You can also call us at 404.849.0443. Follow us on Facebook , Instagram, and subscribe to our YouTube channel.