At Authentic Beauty, it is our mission, our pride and our passion to provide you with the knowledge and the know-how to create an external look that reflects your interior, Authentic Beauty. Ultimately, this journey is not about the makeup; rather, this is a journey to unearth your AUTHENTIC SELF. We succeed when you look in the mirror and say, “I am beautiful” and that you truly believe it.

When you look in the mirror, do you love what you see? Sadly, 98% of women recently surveyed do not believe they are beautiful. Authentic Beauty is here to change that perception-one woman at a time.

Taking the mystery out of makeup application, our experts help you express who you are. Our stylists don’t tell you how you should look; nor do we bombard you with unrealistic expectations. At Authentic Beauty, we work with you so you can make comfortable decisions about your image. We guarantee you can do it yourself!


We are committed to following the standards of the Environmental Working Group and we promise to continuously evolve our product line to be eco-friendly, non-toxic and of the highest professional quality.


We aim to set an example that we can design beautiful packaging that is not damaging to our planet. As such, our promise is to design packaging that is sustainable and recyclable.


We promise to only engage in marketing practices that empower women, and promote healthy self-esteem. We believe in realistic standards of beauty. We believe ALL women are beautiful and it is our job to assist every woman in creating an image that reflects her Authentic Self. Our goal is to teach simple ways to enhance a woman’s beauty.


We strive to create a culture for makeup artists where their work is honored, their talents are honed and their creativity is fully expressed. Authentic Beauty has created a culture where artists have a chance to practice in a fair and honest environment. We clearly distinguish makeup artists from sales associates.


Our company prides itself on partnering with nonprofit organizations in need of the transformational benefits of makeup, including CURE Childhood Cancer, Bert’s Big Adventure, Cool Girls, Pure Fashion, SEGO, and V-Day. These are just a few nonprofits Authentic Beauty has partnered with over the years. It is our promise to make philanthropy a continued part of our business culture.

Authentic Beauty

Real women. Real life.
Real beauty made simple.

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