© 2026 Authentic Beauty
Beautiful Brows
As the brow experts of Atlanta, the most frequently asked question we hear at Authentic Beauty is, “how do I grow my brows back?” Authentic Beauty’s brow services are the answer. Authentic Beauty is a tweeze-only brow studio in Atlanta, led by Alyson Hoag. Many people also think that their damaged brows cannot be restored. If you don’t learn some simple protocols, chances are they will not. This is why our Brow Rehab process is nationally recognized and why Alyson Hoag travels the world offering her brow services to clients.
The Process
1. Brow Consult
Have you been waxing for years? Are your brows uneven? Are they recovering from a massacre? During our brow consult, we’ll assess the best course of action for your brow rehab.
2. Brow Rehab
It is possible to regain your natural shape! If your brows have been damaged by waxing or over plucking, there is still hope. We gently nurture your brows back to a beautiful shape that compliments your unique eye shape.
3. Beautiful Brows
You will be empowered and educated to maintain your beautiful, authentic brows at home. But don’t worry, if you ever lose the shape, we’ll be here in the studio to help!
Our Brow Services
Brow Arch
Senior Brow Arch with Anya — from $45
Existing Client Brow Arch with Alyson — from $80
Our brow gurus achieve nothing less than the perfect brow and arch for you. This is an art form, and we are Atlanta’s brow arch experts. We do not believe in waxing or that “thinner is better.” Let us give you the shape you want and desire with our ‘tweeze only’ method. We hand tweeze and trim the brow hair that is customized to the shape of your face.
Brow Dye
Price: $20
Have your brows faded away? Or perhaps you changed your hair color, and your brows don’t match your new coloring? Over time, most brow hair loses its pigment. A simple brow dye, also referred to as a brow tint, from Authentic Beauty will work wonders on your brows. During your brow dye appointment, we create a custom dye specifically designed for you and your coloring that matches you perfectly. Our brow dye is gentle on your brow hair, and the result is fuller looking brows!