About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
Awards
Sign up to be the
first to know
Be the first to know when it is time to sign up for Authentic Beauty’s Virtual Beauty Experience “In the Chair”
Recent Posts
Get a Free Ticket to the Own Your Worth Experience March 8th-10th with the purchase of one Genuist Beauty Product
Join Alyson Hoag, CEO & Founder of Genuist Beauty & Authentic Beauty Makeup Salon & Brow Studio in Atlanta, for the ultimate empowerment event and conference for women at Own Your Worth, March 8th-10th in Las Vegas, Nevada and online. With a mission to empower women in every aspect of their lives, the Own Your
Unlock Your Best Brows Ever: The Ultimate Guide to Brow Care After Getting Your Brows Done
In the world of beauty, eyebrows are more than just facial features—they are the frame that sets the tone for your facial symmetry, expression, and overall look. Or in the words of the Brow Guru, Alyson Howard-Hoag, if the eyes are the windows to the soul, your eyebrows are the curtains. Routine brow shaping (tweeze-only
Alyson Howard-Hoag to Debut her Cosmetics Line, Genuist Beauty, at The Makeup Show in Atlanta
Authentic Beauty Makeup Salon & Brow Studio, under the visionary leadership of Alyson Howard-Hoag, is stepping into an exhilarating new chapter. Alyson, our esteemed founder and an award-winning brow and makeup artist with over 35 years in the beauty industry, is unveiling her much-anticipated cosmetics line, Genuist Beauty, at The Makeup Show in Atlanta, taking