About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts

July 4th Sale: 25% Off 2 Brow Products for Dry, Coarse, Unmanageable Brows
Celebrate softer, smoother brows this 4th of July with 25% off Genuist Beauty’s Revival Brow and Brow Renewal—two powerhouse products for dry, coarse, unmanageable brows.

Please Vote for Us: Authentic Beauty Nominated for Best Brow Studio in Atlanta & Best Makeup in Atlanta
Authentic Beauty is nominated again as the best brow studio in Atlanta and best makeup artist/agency! Vote daily until July 9 to help us win another year!

The Best Summer Beauty Event in Atlanta Returns: Jet Set & Glow on Thursday, July 24
Save the date! Authentic Beauty’s Jet Set & Glow Summer Soirée returns Thursday, July 24. One day only. Exclusive beauty service deals, clean beauty must-haves, and everything you need to simplify your summer beauty routine.