About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts
2025 Quiet Heroes Luncheon Recap: Authentic Beauty Honors Mothers of Children Battling Cancer in Atlanta
At the 2025 Quiet Heroes Luncheon in Atlanta, Authentic Beauty provided complimentary makeup services to courageous mothers of children battling cancer—offering a moment of beauty, rest, and recognition for the women who give everything without asking for anything in return. Read the story and watch the recap video here.
How to Do Prom Makeup at Home |Makeup Lessons at Authentic Beauty
Looking for how to do prom makeup at home? Authentic Beauty in Atlanta offers one-on-one makeup lessons for teens that teach you step-by-step how to create a long-lasting, natural look for prom.
Prom Makeup in Atlanta | Authentic Beauty Prom Bundle
Looking for the best Prom Makeup in Atlanta? Your prom night is likely one of the most memorable nights of your high school experience, and at Authentic Beauty Makeup Salon & Brow Studio, we specialize in professional prom makeup that will leave you looking gorgeous and feeling confident, radiant, and camera-ready. From flawless makeup and
