About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
Awards






Sign up to be the
first to know
Be the first to know when it is time to sign up for Authentic Beauty’s Virtual Beauty Experience “In the Chair”
Recent Posts

Authoring Your Image: A Makeup Experience in Atlanta That Reflects Who You Are
January is not about starting over. It is about authorship. The Image Journey is a personalized makeup experience in Atlanta designed for women who want their image to reflect who they are now, not a trend or template.

Introducing Smooth Reflection, the Primer That Helps Makeup Sit the Way It Is Meant To
Discover Smooth Reflection, the new face primer that helps makeup stop settling into fine lines. Try it at Authentic Beauty’s Holiday Party and get presale access.

Your Invitation to the Most Anticipated Holiday Beauty Event in Atlanta
Join us December 11 for Atlanta’s most anticipated holiday beauty event with exclusive savings, free mini makeovers, and a first look at a major new Genuist Beauty product.



