About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
Awards
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Recent Posts
Dear Everything: A Musical Uprising for the Earth in Atlanta
Dear Everything: A Musical Uprising for the Earth is coming to Atlanta for one night only on September 25, 2025, at The Eastern—and you don’t want to miss it. Created by Tony Award winners V (formerly Eve Ensler) and Diane Paulus, with music by Grammy nominee Justin Tranter, this electrifying show blends concert, storytelling, and myth into a powerful call to rise for the planet. Alyson Hoag, CEO of Authentic Beauty Makeup Salon & Brow Studio, is honored to serve on the host committee, inviting our community to be part of this unforgettable night.
Authentic Beauty Wins Best Brow Studio in Atlanta – Best of 2025 by Best Self Atlanta Magazine
Authentic Beauty Makeup Salon & Brow Studio has been named Best Brow Studio in Atlanta by Best Self Atlanta Magazine—again. Here’s why Atlanta keeps voting for us.
Authentic Beauty Wins Best Brow Studio in Atlanta.
Authentic Beauty Makeup Salon & Brow Studio has been honored as the Best Brow Studio in Atlanta 2025 by Modern Luxury’s The Atlantan. With award-winning, tweeze-only brow shaping and transformative products like Roller Brow, we’re on a mission to rescue and restore real brows with real solutions.
