About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
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Recent Posts
The 2025 Authentic Beauty Holiday Gift Guide in Atlanta
Beauty, brows, skincare, makeup, and thoughtful gifts at every price point At Authentic Beauty Makeup Salon & Brow Studio, we created a 2025 holiday gift guide in Atlanta that makes shopping for the best beauty gifts effortless. From luxurious facials to brow care essentials, clean beauty favorites, and hostess-ready home treats, these gifts bring joy
Authentic Beauty’s Black Friday Sales Event in Atlanta
Atlanta’s award-winning beauty studio is hosting ten days of exclusive Black Friday deals on brows, facials, makeup, and skincare. From November 22 through December 1, 2025, experience incredible savings on services and products at Authentic Beauty.
17 Years of Authentic Beauty & The Moment You See Yourself Again
As Authentic Beauty turns 17, founder Alyson Hoag reflects on what inspired The Image Journey, a 2.5-hour makeup experience that helps women rediscover who they are when they look in the mirror. Celebrate with Alyson and enjoy 17% off The Image Journey through Black Friday.
