About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
Awards
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Recent Posts
Authentic Beauty Wins Best Brow Studio in Atlanta.
Authentic Beauty Makeup Salon & Brow Studio has been honored as the Best Brow Studio in Atlanta 2025 by Modern Luxury’s The Atlantan. With award-winning, tweeze-only brow shaping and transformative products like Roller Brow, we’re on a mission to rescue and restore real brows with real solutions.
The Best Summer Beauty Event in Atlanta Is Just 9 Days Away
The best summer beauty event in Atlanta is almost here! On July 24, Authentic Beauty’s Summer Soirée returns with one-day-only service specials, exclusive clean beauty deals, and expert tips to help you Jet Set & Glow.
July 4th Sale: 25% Off 2 Brow Products for Dry, Coarse, Unmanageable Brows
Celebrate softer, smoother brows this 4th of July with 25% off Genuist Beauty’s Revival Brow and Brow Renewal—two powerhouse products for dry, coarse, unmanageable brows.
