Blog

Beyond the Mirror: Alyson Hoag on the “Girl Out of Order” Podcast
Have you ever looked in the mirror and not recognized yourself? You aren’t alone. Our founder, Alyson Hoag, recently sat down with Christine D. Gale on the Girl Out of Order Podcast for a powerful conversation about the deep connection between identity, resilience, and the image we project to the world. For over 40 years,

The Ultimate Valentine’s Day Gift Guide in Atlanta (2026)
Ditch the chocolates and grocery store flowers this Valentine’s Day. Discover our 2026 Valentine’s Gift Guide, featuring intentional beauty experiences and exclusive specials designed to go beyond the surface and leave a lasting impression!

Why Your Makeup Isn’t Working for You — and What’s Often Missing
If makeup has never quite felt like you, you’re not alone. This story looks at what Alyson Hoag has learned from years of teaching makeup lessons in Atlanta, and why the problem usually isn’t technique.

Authoring Your Image: A Makeup Experience in Atlanta That Reflects Who You Are
January is not about starting over. It is about authorship. The Image Journey is a personalized makeup experience in Atlanta designed for women who want their image to reflect who they are now, not a trend or template.

Introducing Smooth Reflection, the Primer That Helps Makeup Sit the Way It Is Meant To
Discover Smooth Reflection, the new face primer that helps makeup stop settling into fine lines. Try it at Authentic Beauty’s Holiday Party and get presale access.

Your Invitation to the Most Anticipated Holiday Beauty Event in Atlanta
Join us December 11 for Atlanta’s most anticipated holiday beauty event with exclusive savings, free mini makeovers, and a first look at a major new Genuist Beauty product.