Authentic Beauty’s New Atlanta Location: Award-Winning Brow & Makeup Services Continue

Featured blog image for Authentic Beauty’s new Atlanta location announcement featuring award-winning Atlanta makeup artist and brow expert Alyson Hoag inside a beauty studio.

Authentic Beauty’s new Atlanta location is now open inside True Glow Bronzing & Beauty Bar at 80 W Wieuca Rd NE #160, Atlanta, GA 30342.

After 18 years at our Roswell Road location, Authentic Beauty has relocated to this new space while continuing the same personalized brow shaping, makeup artistry, Image Journeys, and beauty guidance clients have trusted for nearly two decades.

If you need assistance scheduling an appointment during this transition, please call Olivia at (404) 849-0443.

Finding Authentic Beauty

Authentic Beauty Makeup Salon & Brow Studio is now located inside True Glow Bronzing & Beauty Bar.

When you arrive, head toward the back building of the office complex. Authentic Beauty is located upstairs inside True Glow Bronzing & Beauty Bar.

Clients will continue working directly with Alyson Hoag for brow shaping, makeup artistry, Image Journeys, makeup lessons, beauty consultations, and special event makeup services.

Learn more about our services at www.myimagejourney.com

What Clients Can Expect

While the location has changed, Authentic Beauty remains the same.

Alyson Hoag will continue seeing clients with her award-winning services and helping women look and feel their best through personalized beauty guidance, natural-looking brows, makeup artistry, and one-on-one consultations tailored to each client’s goals, lifestyle, and stage of life.

The new studio setting allows for the same personal experience clients have always loved, now in a more intimate environment designed for focused, individualized attention.

As we settle into the new space, we sincerely appreciate your patience with any scheduling adjustments or temporary online booking issues that may occur during the transition.

Authentic Beauty Makeup Salon & Brow Studio awards and recognition graphic featuring owner Alyson Hoag providing a beauty consultation. The graphic highlights Authentic Beauty as Atlanta's award-winning destination for brows and makeup, showcasing honors from Allure Magazine, Modern Luxury's The Atlantan, Best Self Atlanta, and Jezebel Magazine from 2009 through 2026. The graphic also includes Authentic Beauty's new Atlanta location inside True Glow Bronzing & Beauty Bar at 80 W Wieuca Rd NE #160, Atlanta, GA 30342, along with the website www.myimagejourney.com and phone number 404-849-0443.

A New Chapter for Authentic Beauty

Authentic Beauty’s new Atlanta location marks an exciting new chapter while continuing the services, relationships, and beauty philosophy that have defined the business for nearly 20 years.

Alyson also continues leading Genuist Beauty, her Atlanta-based, women-owned indie beauty brand created to help women enhance rather than mask their natural beauty.

Built brows-first to restore barely-there brows and paired with makeup designed specifically for evolving skin, Genuist Beauty creates products that move naturally with the face rather than settling into fine lines and wrinkles.

Learn more about Genuist Beauty:
https://www.genuistbeauty.com

“In many ways, this transition allows for an even more personal and intentional experience moving forward,” says Alyson Hoag. “I’m incredibly grateful to continue serving the women who have supported Authentic Beauty for so many years.”

Alyson Hoag Appointment Hours

Tuesday • 12:00 PM–6:00 PM

Wednesday • 9:30 AM–3:00 PM

Thursday • 12:00 PM–6:00 PM

Friday • 12:00 PM–4:00 PM

Saturday • 10:30 AM–3:30 PM

Closed Sunday and Monday

Appointments are recommended.

Schedule an Appointment at Authentic Beauty’s New Atlanta Location

Whether you’re visiting for brow shaping, makeup artistry, an Image Journey, beauty coaching, or personalized beauty guidance, we look forward to welcoming you to our new Atlanta location.

To schedule an appointment, call (404) 849-0443.

Authentic Beauty Makeup Salon & Brow Studio
Inside True Glow Bronzing & Beauty Bar
80 W Wieuca Rd NE #160
Atlanta, GA 30342

Website: https://www.myimagejourney.com

"Marketing graphic for Authentic Beauty Makeup Salon & Brow Studio. The image features a collage of five vertical panels showing various beauty services and products: a makeup artist applying eyeshadow, a stylist working on a client, a close-up of an eyebrow treatment with a micro-needling roller, and a collection of makeup brushes next to loose powder. A white translucent banner across the center displays the business logo: 'Authentic Beauty Makeup Salon & Brow Studio' with an eyelash illustration. The bottom footer displays the contact information: '404-849-0443 | 80 W Wieuca Rd NE #160, Atlanta, GA 30342' and the text 'located inside True Glow Bronzing & Beauty Bar'."

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