Authentic Beauty Makeup Salon & Brow Studio has once again been named Best Brow Studio in Atlanta in the Best Self Atlanta Magazine Best of 2025 awards!
This incredible honor marks yet another milestone in our 17+ year beauty journey of empowering women to love what they see when they look in the mirror—and this win wouldn’t have been possible without YOU.
Thank You for Voting– Best Brow Studio in Atlanta
We’re beyond grateful to our amazing clients, our loyal community, and the entire Authentic Beauty family who showed up, voted, and helped spread the word.
This win reflects your belief in what we do: rescue, restore, protect, and elevate your brows without damage, gimmicks, or trends using our award-winning, tweeze-only brow method.
What Makes Us Atlanta’s Best Brow Studio?
From day one, our Founder & CEO Alyson Hoag has been on a mission to rescue eyebrows—one arch at a time. With over 100,000 brows saved (and counting), Alyson’s artistry, our team’s precision, and our exclusive line of brow-supporting and enhancing products have made Authentic Beauty a trusted destination for brow transformation in Atlanta.
At Authentic Beauty, we don’t follow trends—we restore your natural shape and show you what’s possible when brows are treated with intention and care.
Here’s what sets our Atlanta brow services apart:
- Tweeze-only brow shaping that protects the skin and follicle while respecting your natural growth pattern
- Brow rehabilitation and regrowth plans for wax-damaged, thinning and barely there brows
- Brow tinting to enhance definition and fullness
- A customized, educational approach that teaches you how to maintain and care for your brows at home
- A commitment to brow health over hype—no waxing, no gimmicks, just beautiful, real results
And More Than Just Brows…
While brows are our signature service, Authentic Beauty offers a full range of clean, intentional beauty services in Atlanta designed to help you look and feel your best—from the inside out.
We are proud to be a truly all-ages beauty studio, serving generations of clients—from teens just learning how to do their makeup to radiant regulars in their 70s, 80s, and 90s. Beauty doesn’t expire, and neither does our commitment to helping every client feel confident, seen, and celebrated at every stage of life.
Our services include:
- Makeup applications for every occasion
- Makeup lessons, including the transformational Image Journey
- Teen and adult makeup lessons
- TV, film, and on-location makeup services
- Custom-blended lipstick and gloss experience
- Organic facials tailored to your skin’s unique needs
- Vegan spray tanning using Norvell’s golden, clean formula (we were also voted Best Spray Tan Service in 2025)
- Body waxing services (excluding facial waxing for brows)
- Lash lifts and tints
- Strip lashes for special events
- Lash extensions
Each service at Authentic Beauty is delivered with heart, intention, and a commitment to clean beauty practices—from the products we use to the way we nurture your natural features.
Big picture, this “Best Brows” win isn’t just about great brows. It’s about building a better standard for beauty in Atlanta and beyond.
What’s Next?
If you haven’t been to our Atlanta salon yet, now’s the time. Whether you’re looking for expert brow shaping, a personalized makeup lesson or makeup application, an organic facial or a beauty refresh, Authentic Beauty Makeup Salon & Brow Studio is here to help you love what you see when you look.in the mirror.
Ready to experience award-winning brows?
Book your brow arch appointment now at myimagejourney.com.
