Join Aly for Fashion Meets Passion: An Evening of Giveback and Glam

Alyson Howard Hoag of Authentic Beauty to walk the runway for a good cause at Best Self Atlanta Magazine's Fashion Meets Passion event.

Join Alyson Howard-Hoag, Authentic Beauty & Genuist Beauty’s CEO and Founder, on October 25th from 6 p.m. to 9 p.m. for Best Self Atlanta Magazine’s Fashion Meets Passion fashion show, silent auction, party, and wellness and beauty expo. Aly and other alumni winners from Best Self’s Over 40 & Fabulous contest will be walking the runway to raise awareness and money for their favorite causes. This year, Aly will be fundraising for the City of Joy. Please consider donating here.

Attendees of this fun evening of giveback and glam will also enjoy lite bites and beverages and an incredible night dedicated to helping others in our community and around the world. Get your tickets for Fashion Meets Passion here before they sell out. 

Best Self Atlanta Magazine Fashion Meets Passion

Why donating to the The City of Joy/V-Day is so important

Vday is a movement to end violence against women and girls worldwide. The City of Joy is a refuge for women and girls who have been brutalized. After having been informed about these atrocities over 16 years ago and spending time with Vday founders and the director of the City of Joy, Aly is committed to bringing awareness of this important cause to the world! 

Aly needs to raise a minimum of $1000 and hopefully more. You can donate to The City of Joy/V-Day on behalf of Alyson Hoag here. (Stay tuned next week for a blog from Aly about why this cause is so near and dear to her heart.) We hope to see you on October 25th from 6 p.m. to 9 p.m. for this amazing event as well.

More specifically, The City of Joy is a transformational leadership community for women survivors of violence, located in Bukavu, Eastern Democratic Republic of Congo (DRC). Conceived, owned, and run by local Congolese, the City of Joy has flourished since it first opened its doors in June 2011, healing women from their past trauma through therapy and life skills programming while providing them with the essential ingredients needed to move forward in life – love and community.

Alyson Howard Hoag of Authentic Beauty at the Best Self Atlanta Over 40 & Fabulous photoshoot for Passion Meets Fashion event.
Alyson Howard-Hoag best brows Atlanta at Authentic Beauty
Alyson Howard Hoag of Authentic Beauty at Best Self’s Over 40 & Fabulous contest winners’ photoshoot before the Fashion Meets Passion Atlanta fashion show. Aly was one of the Over 40 & Fabulous winners in 2012.

What is Best Self Magazine’s Over 40 & Fabulous!?

Alyson Howard Hoag of Authentic Beauty 4th place winner of Best Self's Over 40 & Fabulous contest in 2012

Best Self Atlanta’s Over 40 & Fabulous! contest celebrates Atlantans Over 40 who are committed to feeling good, looking good, and doing good. These individuals are passionate about being their best selves and using their unique strengths to give back to their community. They are neighborhood leaders, champions of causes, inspirational mentors and changemakers. In 2012, Aly was a winner (in the top 5) of that year’s Over 40 & Fabulous contest winners. Read more here on page 36. 

Alyson Howard Hoag of Authentic Beauty 4th place winner of Best Self's Over 40 & Fabulous contest in 2012

About Authentic Beauty/Genuist Beauty:

Authentic Beauty, located at 4674 Roswell Rd. Atlanta, GA 30342, is an award-winning, full-service Atlanta makeup salon, brow studio, and skin center owned and operated by Alyson Howard-Hoag. In business for over 15 years now, this award-winning beauty salon in Atlanta offers ‘tweeze only’ brow services including brow lifts, brow laminations, brow tints and more, makeup applications and makeup lessons, lash services including lash lifts and tints, organic and vegan facials, dermaplaning and microneedling, full body waxing, organic spray tanning, and The Image Journey, Authentic Beauty’s signature makeup service and self-discovery makeup lesson, where you can learn what your authentic image is and ways to express that image through makeup. 

Roller Brow from Genuist Beauty

In 2023, Aly started her own cosmetics line, Genuist Beauty, with her first product, the Roller Brow, a brow derma roller with brow enhancing serum, making serious waves in the beauty and brow industry. Get it here. We also have an incredible online store replete with our own makeup line, The Magic 3 in 1 Foundation, organic and vegan skincare products, beauty tools, brushes and more. Shop here

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