Get a Free Ticket to the Own Your Worth Experience March 8th-10th with the purchase of one Genuist Beauty Product 

Genuist Beauty at Own Your Worth 2024

Join Alyson Hoag, CEO & Founder of Genuist Beauty & Authentic Beauty Makeup Salon & Brow Studio in Atlanta, for the ultimate empowerment event and conference for women at Own Your Worth, March 8th-10th in Las Vegas, Nevada and online. 

With a mission to empower women in every aspect of their lives, the Own Your Worth (OYW) experience, designed for women aged 8 to 88, is equal parts celebration, education, transformation, and opportunity to celebrate with those who have come before you who have created the lives of their dreams, as you learn how you can realize your own dreams by letting go of limiting beliefs and releasing money struggles. 

In an era where embracing one’s true self is more important than ever, the Own Your Worth event in Las Vegas is an incredible opportunity to hear world renowned speakers, thought leaders, business owners, authors, celebrities, titans of industry, and more uplift and inspire women from all walks of life to: 

  • Own Your Mindset: Embrace the best version of yourself by adopting a growth mindset and developing mental toughness, guided by the inspirational stories of celebrities, experts, and everyday heroes.
  • Own Your Money: Transform your relationship with money to live in abundance, learning the tools and skills necessary to build personal and financial security.
  • Own Your Mission: Gain clarity on who you are, what you desire, and how to live the life of your dreams, all the while being part of a community that sees, hears, and celebrates you.

Through breakout rooms, expert panels, personal stories, and strategy sessions, attendees will engage deeply with the content, collaborating with a community of like-minded individuals ready to embrace their worth. Learn more about the daily schedule of OYW here

Speakers of this year’s OYW conference include Loren Lahav, the founder of Own Your Worth, Phaedra Mog, Pietà Baca, Steph Karlstad, Stephanie Jackson, Stephen Smith, Tracie Munce, Vanessa Mills, Veronica Robles, Aleta St. James, Amy Edwards, Aria Van Den Bossche, Brian Bradley, David Kirsch, Dr. Jessica Kriegel, Dr. Joanne Sotelo, Dr. Kristen Willeumier, Dr. Renaisa Anthony, Hanna Horenstein, Hilary Decesare, Jessica Abo, Joelle Jarvis, Josselyne Herman-Saccio, Kathy Buckley, Lauren Finkelstein, Lisa Kline, Lori Lauria, Lucy Doughty, Margaret Wright, Maureen Pechacek, Meeka Caissie, Melissa Gisoni and Mollie Eastman. Learn more about the OYW speakers here

If you purchase a Genuist Beauty product starting today through March 8th, get 1 free virtual ticket to this event. Shop the collection here.  All ticket holders of the live event will enjoy 15% off any Genuist Beauty product purchase for a limited time. 

Genuist Beauty at Own Your Worth 2024

Genuist Beauty & Own Your Worth: A Perfect Partnership for the Perennial-Minded

Genuist Beauty’s sponsorship of the Own Your Worth event is a reflection of Alyson Hoag’s commitment to clean beauty, authentic beauty, female empowerment, and the importance of self care, self-celebration, and a daily ritual of beauty that brings out your most beautiful self.  

“I am honored to be a part of the Own Your Worth experience as a sponsor with my company Genuist Beauty,” Alyson Hoag said. “And I have long wanted to be a part of Loren Lahav’s community to connect with other women who are committed to bigger things in this world and who are shining their lights brightly for others too.”

“At Genuist Beauty, we believe beauty transcends age and our brand is more than just a brow and makeup line; it’s a movement that celebrates the grace, wisdom, courage, and strength that comes with every new chapter in a woman’s life,” said Alyson Hoag, founder of Genuist Beauty. “And we are not just redefining beauty—we’re redefining the narrative around aging. So, let’s celebrate every milestone, every story and every laugh line we earn that makes us who we are.” 

Genuist Beauty is Aly’s dream cosmetics company that she created in 2023 to empower women of all ages to embody their authentic selves with healthy and empowering practices and through clean beauty products in sustainable packaging. 

Join Genuist Beauty for this Life-Changing Women’s Conference

The Own Your Worth Experience, March 8th-10th, invites you to step into your power, surrounded by a community of badass and beautiful women ready to own their mindset, money, and mission. Don’t miss out on this opportunity to be part of something more than just another event. 

Join Genuist Beauty and Authentic Beauty founder Alyson Hoag at this empowering event that will transform you and your life. It’s time to Own Your Worth. 

Get your tickets here

Genuist Beauty to sponsor Own Your Worth 2024 featuring Loren Lahav

About Loren Lahav-Own Your Worth Founder:

Loren Lahav is an international speaker, author, transformation coach, thought leader, producer, mom, wife, author, entrepreneur, and philanthropist. She has spoken to live audiences of tens of thousands and shared the stage with notable and celebrated luminaries such as Barbara Walters, Tony Robbins, Gary Vaynerchuk, Mike Rowe, Kevin O’Leary, Barbara Corcoran, Erin Brockovich, Campbell Brown, Robert Herjavec, Bear Grylls, Eric Worre and Jean Chatsky. Driven by her passion to empower women of all ages from all walks of life, Loren has created a platform through her products – including her books which have been distributed worldwide – TV, documentary, online resources, and live and virtual events, including the Own Your Worth Experience. 

Genuist Beauty's total brow care system

About Genuist Beauty: 

At Genuist Beauty, we draw inspiration from the timeless beauty of Perennials – flowers that defy seasons, and bloom year after year with grace and vigor. Just like these enduring blossoms, we believe in celebrating the ever-evolving beauty of every women at every stage of life. Our founder, Alyson Howard-Hoag, with over 35 years’ experience working in the beauty industry as a brow and makeup artist, and as CEO & Founder of the award-winning Authentic Beauty Makeup Salon & Brow Studio in Atlanta, embraced the Perennial philosophy, igniting a movement to see beauty as a journey, not a destination. 

Here, age is not a number but a testament to growth, resilience, and the art of flourishing with every passing year.  With Genuist Beauty, the allure of mature beauty is not just acknowledged—it’s exalted. Our products, made with clean formulas in sustainable packaging, are crafted to honor your unique beauty narrative, supporting you to shine brightly, just where you are. Because at Genuist Beauty, we’re not just selling makeup or brow products; we’re nurturing a community where every person is a masterpiece, agelessly blossoming. 

Join the Perennial Movement. Celebrate your beauty, embrace your journey, and let’s redefine aging together. Learn more at

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