Join us this Thursday at 4:15 p.m. ET for a Facebook Live Announcement from Aly-& Find Out Who Won the “Name Authentic Beauty’s New Brow and Makeup Line” Contest:

We have a big announcement at Authentic Beauty Makeup Salon & Brow Studio and we hope you will join us during our Holiday Party & One Day Sale, this Thursday, December 15th, at 4:15 p.m. EST, or on Facebook Live when Aly will be announcing the winner of the contest to name Authentic Beauty’s new brow and makeup line and beauty brand coming in 2023.

We created this contest because of trademark issues and we could not use the Authentic Beauty name for our soon to be launched brow and makeup line (our Makeup Salon and Brow Studio in Atlanta will still be Authentic Beauty) and because we wanted a name that reflects who we are and what we are about.  We also wanted our client’s feedback on this because we would not be here without all of you who know and understand us best.  Your participation was tantamount to the naming process and your response was incredible.  We had hundreds of clients giving us their feedback of a name that captures all that we are about, and this name will be attached to Alyson’s new brow and makeup line launching in 2023.

Meet the brow guru Alyson Howard-Hoag

“I decided that it was time for a new beginning,” said Alyson Howard- Hoag, CEO & founder of Authentic Beauty Makeup Salon & Brow Studio in Atlanta. “We asked our clients and online followers to come up with a name and hundreds of names were submitted. I cannot thank you all enough and I am thrilled to announce the name of our new brand and the person who chose that name this Thursday at 4:15 p.m.m,” Alyson added.  And that person will win a year’s worth of brow services from Authentic Beauty and get the first 5 products from this new brow and makeup line as they are launched in 2023. 

“I created this makeup brand not because this world needs another beauty brand but because we need a brand that is simple and effective. We need a brand that does the right thing and is clean with non-toxic, healthy ingredients and with packaging that has as little single-use plastic in it as possible and that creates an opportunity for sustainability and recyclability when our clients are finished with the products. Lastly, I created this makeup brand to address our need to use as few products as possible and look great at the same time, so that we love what we see when we look in the mirror,” Alyson said.

We cannot wait to see you in person at the Authentic Beauty studio or on Facebook Live on Alyson’s Facebook page here this Thursday, December 15th at 4:15 p.m. to find out all the wonderful news, our new name, who the winner is and more details about Authentic Beauty’s new brow and makeup line!

Also, be sure to sign up here to subscribe to our email list to get all the latest updates on our new beauty brand and brow and makeup line coming in 2023 and be the first to get your hands on these amazing new products. 

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