Putting Your Best Brow Forward

Starting July 1st, Alyson will no longer be accepting new brow clients. “I am committed to the brow process and to my clients that I see every 3 to 6 weeks. Given that timeframe, it is impossible to add any new clients,” Alyson said. Fortunately, she has been hard at work training her talented staff with her brow techniques. That technique and methodology has led to Authentic Beauty being named ‘best of the best’ for brows in Atlanta consistently over the past decade and change.

“It has been an incredible journey to launch and build this business over the past 14 years. Being recognized as the ‘Best of the Best’ for brows in Atlanta year after year is such an honor that I don’t take lightly. It has been 28 years since I started doing brows and I have become as successful as I have because my clients trusted me to transform their brows. Being booked consistently over 90% a week is something I never take for granted. I am honored and I am grateful that I get to take care of you,” Alyson added.

In the meantime, Crystal Archibald has been promoted to senior brow artist and her level of excellence in brows is evident in the number of people seeking her out. “We want to congratulate Crystal on her success of being booked consistently. Her work is excellent, and I am so proud of her achievement as a senior brow artist,” said Alyson. Beginning August 1st, Crystal’s brow arch will be $40, and her brow dye service will be $20.

Alyson’s brow commandments include no waxing and teaching her clients about the brow growth cycle. “I was taught how to fill in the brow to make the face balanced. I was also taught how to sculpt by tweezing and trimming. This is absolutely the most precise way. I believe in tweezing and trimming ONLY,” she said. And she teaches her staff the precision of tweeze-only brow artistry too. 

“Brows are the single most important and undervalued feature of your face. They provide balance and expression to your face and if they are not shaped correctly, you may appear angry, surprised, sad, or even expressionless,” Alyson added. “If done correctly, brows can enhance the shape of your eyes and you can appear more awake and lifted!”


If you have over tweezed or if you are a victim of over waxing or threading, Alyson says let them grow. Brows grow on a four-to-six-week cycle. So, do not touch one hair for a minimum of 30 days. Then, you must clean up the brows slowly. “Because they grow like the “lawn of your face” you have to leave your brows alone repeatedly. Sometimes this process can take time but do not let them go unattended for 6 months. That’s because brow growth shuts down after 6 weeks. Using the lawn analogy, “if you wanted a beautiful lawn, you wouldn’t let it grow without mowing for 6 months. You need to get it on a cycle and get them growing all at the same time,” she added. 

Every brow artist at Authentic Beauty Makeup Salon & Brow Studio is trained the way Alyson was when she first apprenticed under a renowned makeup artist. “I became a brow artist because I apprenticed with an amazing makeup artist who taught me how to do brows for photoshoots. It was in that instruction that I could see the importance and value of where the brows angled on the face,” she said.

Year of Brows Package at Authentic Beauty

To put your best brow forward, Authentic Beauty offers a “year of brows” special each year. This special is a way to lock in your current rate and your priority booking status. The Year of Brows package with Alyson includes 10 brow arches for $550 ($55 each) (no dye included.)

The Year of Brows package with Crystal includes 10 brow arches for $350 (no dye included.) If you are a ‘3-weeker,’ your brow rate will go up to $38. (We do not offer a package for the 3-week brow service.)

Summer Soiree Savings on our Waxing Services- Bikini ($35) or Underarm ($25) $10 off

Another great salon service at Authentic Beauty is our waxing service, and we are offering $10 off our bikini and underarm waxing service at the Summer Soiree event.

With Authentic Beauty’s full body waxing service, our expert estheticians and hair removal specialists will help you have less regrowth between waxing appointments so that your hair will grow back finer and sparser over time. Your skin will be gently exfoliated in the process, ridding your skin of unwanted dead skin cells. And thanks to waxing, you shave time off your morning routine while also avoiding the risk of nicks and cuts, painful ingrown hairs, and the hassle of shaving.

Come to our Summer Soiree on July 12th to get this waxing discount and other skincare and salon deals.

Summer Makeup and Salon Deals at Authentic Beauty

We will also be doing makeup touchups and product demos and you can purchase makeup applications and lessons, including the ever-popular Bronzed Goddess, at reduced prices. And as always, we have a bevy of other amazing service and product specials for you. See below. We can’t wait to see you at the salon!

About Authentic Beauty Makeup Salon & Brow Studio

Authentic Beauty, located at 4674 Roswell Rd Atlanta, Ga. 30342, is a full-service makeup salon and Atlanta’s only tweeze-only brow studio. Our services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.

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