Alyson Hoag

Authentic Beauty's 15th Anniversary Party in Atlanta on Saturday, June 1 from 5pm to 7pm

Save the Dates for Authentic Beauty’s 15th Anniversary Party on June 1st & Summer Soiree Sales Bash on June 6th

Celebrating 15 Years of Beauty & Brow Excellence in Atlanta Join us in the heart of Atlanta’s beauty scene for a uniquely glamorous event at Authentic Beauty Makeup Salon & Brow Studio. We’re hosting our 15th Anniversary Party on Saturday, June 1st from 5 PM to 7 PM, where we will toast to a legacy …

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Best Brows Sandy Springs 2024

Celebrating Brow Excellence: Authentic Beauty Wins Best Brows Sandy Springs 2024

We have very exciting news to share! Authentic Beauty Makeup Salon & Brow Studio in Atlanta has once again clinched the prestigious title of Best Brows Sandy Springs 2024, as awarded by My Sandy Springs Magazine in their Best of 2024 contest! Authentic Beauty has also solidified our status as the go-to destination for flawless …

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Mothers Day beauty Atlanta at Authentic Beauty

Pamper Mom with the Gift of Beauty this Mother’s Day at Authentic Beauty Makeup Salon & Brow Studio

Mother’s Day is a wonderful opportunity to show appreciation for all the special women who have helped shape who we are. They could be mothers, aunts, sisters, godmothers, mentors, teachers, friends, or anyone who has played a nurturing role in our lives. If you are a dog mom? You deserve pampering too.   At Authentic Beauty …

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An Earth Day Message from Alyson Hoag

Celebrating Earth Day-Your beauty routine can make a real difference

This Earth Day, Authentic Beauty Makeup Salon & Brow Studio is excited to spotlight an issue close to our founder’s heart—the environmental impact of cosmetic packaging waste and clean beauty. An Earth Day Message from Alyson Hoag Since my 20s, I’ve been passionate about beauty and wellness, but I became increasingly concerned about the harmful …

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Vote for Authentic Beauty Best Brows Sandy Springs

Please Vote for Authentic Beauty for Best Brows Sandy Springs 2024

Exciting news! Authentic Beauty Makeup Salon & Brow Studio in Atlanta has been nominated for the prestigious title of Best Brows Sandy Springs by My Sandy Springs Magazine in their Best of 2024 contest!  Here’s how you can cast your vote daily for us for Best Brows Sandy Springs: We’re thrilled to be recognized once again …

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Genuist Beauty at Own Your Worth 2024

Get a Free Ticket to the Own Your Worth Experience March 8th-10th with the purchase of one Genuist Beauty Product 

Join Alyson Hoag, CEO & Founder of Genuist Beauty & Authentic Beauty Makeup Salon & Brow Studio in Atlanta, for the ultimate empowerment event and conference for women at Own Your Worth, March 8th-10th in Las Vegas, Nevada and online.  With a mission to empower women in every aspect of their lives, the Own Your …

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Unlock Your Best Brows Ever: The Ultimate Guide to Brow Care After Getting Your Brows Done

Unlock Your Best Brows Ever: The Ultimate Guide to Brow Care After Getting Your Brows Done

In the world of beauty, eyebrows are more than just facial features—they are the frame that sets the tone for your facial symmetry, expression, and overall look. Or in the words of the Brow Guru, Alyson Howard-Hoag, if the eyes are the windows to the soul, your eyebrows are the curtains. Routine brow shaping (tweeze-only …

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Alyson Howard Hoag of Authentic Beauty and Genuist Beauty to attend the Makeup Show in Atlanta in 2024

Alyson Howard-Hoag to Debut her Cosmetics Line, Genuist Beauty, at The Makeup Show in Atlanta

Authentic Beauty Makeup Salon & Brow Studio, under the visionary leadership of Alyson Howard-Hoag, is stepping into an exhilarating new chapter. Alyson, our esteemed founder and an award-winning brow and makeup artist with over 35 years in the beauty industry, is unveiling her much-anticipated cosmetics line, Genuist Beauty, at The Makeup Show in Atlanta, taking …

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Galentines Day Atlanta

Win a Galentine’s Day Beauty Giveaway for Your Bestie at Authentic Beauty

This Valentine’s Day we are celebrating the gift of friendship at Authentic Beauty Makeup Salon & Brow Studio with a Galentine’s Day Beauty Giveaway. This is your chance to get your BFF’s brows & makeup done for free at the salon voted Best Brows and Makeup in Atlanta.   25 Authentic Beauties will receive a free …

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Be a brow model at the salon voted Best Brows Atlanta year after year

Become a Brow Model & Get 2 Free Brow Appointments at Authentic Beauty- Voted Best Brows Atlanta (offer valid for new brow clients only)

Authentic Beauty Makeup Salon & Brow Studio is excited to announce a unique opportunity to elevate your brow game at the salon voted Best Brows Atlanta year after year. We are seeking brow models for our three newest beauty experts—Megan, Ashlee, and Tia—who are completing their certification under the guidance of the renowned Brow Guru …

Become a Brow Model & Get 2 Free Brow Appointments at Authentic Beauty- Voted Best Brows Atlanta (offer valid for new brow clients only) Read More »