Check out this video here to learn more about Authentic Beauty’s Spring 2014 Makeup Collection.

On the spring runways this year, makeup trends featured modern lip hues, futuristic eye shadows, graphic eyeliner, shimmer and sparkle on eyelids and cheeks and feminine, dewy and romantic shades on eyes, lips and cheeks.

orange lip aee21742acb5adad812f3342261d7e59gold eye 202531e9f41c8dd5aea681dadf5ce268bronzeyef7703485f5d281530644267fb0cf8f7kate spade dde98c21e3adb532e78572b615e2b1f1zac posen 6a856be9d8d75d71cc1a5c782504a3e2

New hues like orange lingered on lips for a standout pout as seen with Nanette Lepore, Donna Karan, Prabal Guruing, Christian Siriano, and Rag & Bone. All that glitters was gold at Dolce & Gabbana where a gold glitter eye brightened eyes and skin tones. The models on the runways of DVF, Thakoon and Derek Lam were true bronze goddesses and this look segues seamlessly from Spring to Summer. Last season’s retro eyeliner sprang to life and blossomed into a modern marvel at Kate Spade. Embracing the feminine mystique, at Prabal Gurung and Zac Posen, things were ethereal and romantic where pink lingered on lips and the skin was soft, dewy, youthful and fresh.


open graphic authenticbeauty-4daee03f-295e-431a-b0d0-045c927188a2-v2This season, Authentic Beauty celebrates Real Women and Real Beauty and the characteristics that make women so incredible! In fact, we used our very own clients as our muses and models for our Spring 2014 makeup campaign SPRING INTO ACTION. Rather than fall victim to the unrealistic standards of beauty and the very unhealthy marketing practices in the makeup and fashion worlds, we took a stand and sprang into action with this makeup collection that truly embodies our vision and goals.

The women featured in this collection are our very own clients. They are mothers, sisters, and working professionals. Their beauty resonates in their souls and is articulated on the pages of their lives. They make the world a more beautiful place through their very existence. In short? They are real!

Each makeup look on these women is a reflection of their interior authentic beauty and a view into their inner selves. Kristin stands out. April is bold. Amy is courageous. Chari takes charge and Rebekah is authentic. Are you ready to Spring into Action this season?






Photography by Mia McCorkle




Go Bold– “Freedom lies in being bold.”  -Robert Frost

Embrace your love of taking risks with a bold graphic eye and a feminine pink lip. A contoured cheek enhances those gorgeous cheekbones!

Stand Out– “Why spend your life trying to fit in, when you are born to stand out?” ―Ziad K. Abdelnour

As a classic bronze goddess, take a step out of the no makeup comfort zone and get noticed with a natural bronze eye and a bronzey-gold gloss on the lips that gives you some added shimmer. You’ll be an enhanced version of the girl next door!

Act Courageous– “The most courageous act is still to think for yourself. Aloud.” ―Coco Chanel

Orange is the standout color from the spring runways and the perfect hue for the modern woman. This looks features a wearable orange lip and a natural but defined eye that keeps the face fresh and balanced.

Take Charge– “We must take charge of our own destinies, design a life of substance and truly begin to live our dreams.” Les Brown

Show the world that you are in charge with this bold smokey eye and strong brows. A wearable bronze shadow is the basis of the eye look and a rose-gold lipstick is an everyday staple.

Be Authentic– “The authentic self is the soul made visible.” Sarah Ban Breathnach

Embrace your inner femme with this ethereal look featuring a rosey lip, contoured cheeks, and a shimmery eye to enhance your romantic side.

end image authenticbeauty-d4edc98e-315f-4a33-ac12-749d32089632-v2

Join Authentic Beauty for Champagne & Shadows, a complimentary event, that showcases our Spring Makeup Collection: Spring Into Action and the makeup techniques you need to apply them. Join us on March 14th and April 18th from 6-9 p.m. to try on one of the looks from this season’s makeup collection. Attendance is free! So grab your friends and be our guest as you join us for champagne, complimentary makeup touchups, and light bites that are sure to delight your palette!

For more personalized attention with your own expert makeup artist, come in for a makeup update or a seasonal look makeup lesson with one of our talented and professionally trained makeup artists. Or join us on March 26 from 7-9 pm at our Spring Trends Class, a group class that is just $25.00, where you can learn what is hot for the season and how to apply the makeup in a fun group setting.


For just $40, get a Seasonal Looks makeup application or pay $50 for a private Seasonal Looks makeup lesson. Visit our website, or call Authentic Beauty at 404-849-0443 for an appointment. You can also email us at [email protected].


At Authentic Beauty, we have a passion for fashion, and what is trending on the catwalks each season. Our professional makeup artists study what the top designers and makeup artists are presenting on the most famous of runways in New York, Paris, London, and Milan. Then, our expert makeup instructors translate that into wearable makeup and teach you the techniques and tools you need to achieve the most eye catching looks each and every season. 



Related Post

New Year, New You

New Year, New You Hello dear readers, happy New Year! Well it’s 2010 & here at Authentic Beauty we’ve celebrated one year in the studio on Roswell Road that we share with Noland Suttles Salon (  We commemorated our one-year anniversary on Sunday, Dec. 20 with some of the studio’s biggest supporters & most loyal

Read More »

Taking the Mystery out of Make-up Application

Taking the Mystery out of Make-up Application So let me get this straight just so everyone knows. Make-up application does not have to be hard. It’s not some complicated, mystical thing that only make-up artists can do. You can do it too! You really can. But without selling make-up artists short, we are great for

Read More »

The Basics of Skincare

The Basics of Skincare The answer to all your questions about making your make-up appear natural lies in the basic premise of skincare. Bottom line: If you don’t have good skin, then you don’t have good make-up. You simply don’t. It’s a fact people, a cold hard fact. Make-up covers slight imperfections like a zit

Read More »