Alyson Howard-Hoag to Debut her Cosmetics Line, Genuist Beauty, at The Makeup Show in Atlanta

Alyson Howard Hoag of Authentic Beauty and Genuist Beauty to attend the Makeup Show in Atlanta in 2024

Authentic Beauty Makeup Salon & Brow Studio, under the visionary leadership of Alyson Howard-Hoag, is stepping into an exhilarating new chapter. Alyson, our esteemed founder and an award-winning brow and makeup artist with over 35 years in the beauty industry, is unveiling her much-anticipated cosmetics line, Genuist Beauty, at The Makeup Show in Atlanta, taking place at the Westin Hotel, 3391 Peachtree Rd. N.E., on February 24-25.

Alyson’s journey in the beauty industry has been marked by her relentless pursuit of authenticity and sustainable beauty. Her cosmetics line, Genuist Beauty, is the culmination of this journey, and a testament to her dedication to revolutionizing how we approach brow and beauty care. At the heart of this launch is the Total Brow Care System, a groundbreaking suite of innovative brow products designed to transform and elevate your brow game. 

Genuist Beauty's total brow care system

Genuist Beauty’s Total Brow Care System is designed to transform eyebrows from lackluster to seriously stunning, emphasizing the importance of eyebrows in facial symmetry and framing the face. The system includes five trailblazing eyebrow products

  • Revival Brow: A daily brow conditioning treatment for optimal brow health, daily conditioning, and improved appearance.
  • Brow Renewal Mask: An ultra-hydrating and deep conditioning brow mask for stronger, healthier-looking brows.
  • Roller Brow Defining Pen: A natural-looking liquid brow stain pen for filling in gaps and imbalances in the brows and for subtle enhancement of brow color.
  • Brow Primer: A texturizing liquid brow wax with maximum hold, providing gorgeous definition without drying out the brows.
  • Roller Brow: A dynamic infusion brow derma roller with brow-enhancing serum that stimulates the hair cycle for fuller, more defined brows.

Why the Total Brow Care System Matters

In the realm of beauty, eyebrows are more than just a detail; they frame our face, accentuate our expressions, and play a vital role in our overall facial symmetry. As the Brow Guru and brow protector, Alyson understands brows and brow growth intimately, which is why she has meticulously crafted the Total Brow Care System with the same philosophy that has made Authentic Beauty the winner of best brows Atlanta year after year and why it is a beauty sanctuary for countless Atlantans. 

Each product in Genuist Beauty’s Total Brow Care System has been developed with the principles of clean beauty, sustainability, and efficacy in mind. These innovative eyebrow products promise not only to beautify you, but also to nurture and protect, aligning beautifully with Aly’s vision of beauty with a clean conscience. 

Bringing Alyson’s Beauty Ethos to a Wider Stage at the Atlanta Makeup Show 2024

The Makeup Show offers the perfect backdrop for Alyson to introduce Genuist Beauty to the world, and where she will be offering her brow education to beauty professionals and makeup enthusiasts, showcasing her commitment to beauty solutions that empower, enhance, and respect our natural features and the environment.

“Over the past 30 years, I have been rescuing and protecting people’s brows and educating clients and beauty experts on the importance of brow care and getting one’s brows on a growth cycle every 5 to 6 weeks through my Brow Rehab process,” Alyson said. “To complement that process, I realized there just weren’t the kind of brow products out there to help people’s brows thrive at home, so I created the Total Brow Care System, to do just that,” she added. “And I can’t wait to share these products with some of the best makeup artists in the country that will be at the Makeup Show in Atlanta  this year.” 

In addition to having a Genuist Beauty booth at the Makeup Show, Alyson will also be teaching makeup artists about the importance of eyebrow health, how brow hair must be cared for, what eyebrow products and tools accomplish and do for different brow problems and why brows should be the first thing you care for in your beauty routine. 

In addition to product demonstrations, Genuist Beauty’s booth will offer exclusive promotions and the opportunity to learn more about eyebrows from the Brow Guru, including the importance of tweeze-only brows (no waxing or threading), and which brow products enhance your brows. 

Attendees can also look forward to discovering how Genuist Beauty’s products can enhance one’s beauty routine and contribute to a more sustainable world. To learn more about The Makeup Show Atlanta 2024, click here. To learn more about Genuist Beauty, click here

About the Atlanta Makeup Show 2024

Meet CEOs and executives behind some of the makeup industry’s best beauty brands and stock up on all the essential products from large, indie, pro and prestige brands that will make a perfect addition to your makeup kit and retail line. The show is open to makeup artists, hair stylists, cosmetologists, aestheticians, students, beauty executives, experts, aspiring artists, photographers and anyone related to the beauty and fashion industry.

Experience stages of education filled with legendary artists and industry experts as they share their insight on how to elevate your artistry and career through discussion, demonstration and participation. Also, watch and learn from some of the beauty industry’s top talent as they demonstrate and showcase new trends for the season and debut new beauty products and makeup techniques to help refine one’s makeup skills. To purchase tickets and learn more about the Atlanta Makeup Show, click here

About Genuist Beauty Cosmetics:

Founded by Alyson Howard-Hoag, Genuist Beauty is at the forefront of the beauty industry, offering innovative products designed to enhance natural beauty sustainably and effectively. With over 30 years of experience, Alyson’s vision for Genuist Beauty is to challenge and change the beauty industry’s standards, promoting a genuine, holistic approach to beauty that celebrates individuality at every age and stage of life.

About Alyson Howard-Hoag

Alyson Howard-Hoag is CEO & Founder of Genuist Beauty and Authentic Beauty Makeup Salon & Brow Studio in Atlanta. She is celebrated for her innovative approach to beauty, cosmetics and brows. With more than 30 years of experience in the industry as an award-winning brow and makeup artist, salon owner and now owner of her own cosmetics line, Alyson is known as the Brow Guru of Atlanta, and she is revolutionizing brow care with her signature techniques, eyebrow and beauty products. Her passion for authentic beauty has led her to create Genuist Beauty, a brand dedicated to enhancing natural beauty through clean, effective products and sustainable practices. Alyson’s commitment to empowering individuals at every age and stage of life reflects her vision for a beauty industry that values authenticity and individuality.





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