When it comes to eyebrows in Atlanta, no salon has seen (or fixed) more brow disasters than Authentic Beauty Makeup Salon & Brow Studio, voted Best Brows in Atlanta and Best Makeup Salon multiple years in a row.
From harsh waxing to chasing every fleeting trend, brows can make or break your look. Here are the top 5 brow mistakes our award-winning team sees most often—and how we fix them so you can reach your best brow potential.
Mistake 1: Waxing Gone Wrong
Waxing may seem quick, but it can damage delicate skin and strip too much hair at once. That’s why we never wax. At Authentic Beauty, our precision tweezing creates natural-looking, healthy eyebrows in Atlanta that complement your unique face.

Mistake 2: Following Bad Brow Trends
From super-skinny 90s brows to overly laminated arches, trends can cause long-term damage. (Read more about brow blindness here.)
Our balanced brow philosophy and Alyson’s signature brow tweezing method focuses on timeless brows tailored to your natural brows, and bone structure—not short-lived fads.
Mistake 3: Skipping Eyebrow Care at Home
Brows are hair too, and they need care and nourishment. That’s why founder Alyson Hoag created Genuist Beauty, a clean, effective line of brow products to help clients maintain and condition brows at home. For example, using Revival Brow daily conditioner in the morning and the Brow Renewal mask at night keeps brows soft, nourished, tamed, more manageable, and easy to style. Don’t have brows? Roller Brow is the game-changing product that gets brows blooming again.

Mistake 4: DIY Tinting & Microblading Mishaps
At-home kits or poorly executed microblading often leave brows patchy, uneven, or harsh. Our brow artists specialize in natural tinting and regrowth plans, bringing balance and beauty back to your brows.
Mistake 5: Over-Tweezing Eyebrows at Home
It’s easy to go too far with a tweezer in your bathroom mirror—leading to thin, uneven brows that take months to recover. The good news? Our tweeze-only brow shaping method is precise, protective, and restorative, helping more than 100,000 clients reclaim their brow shape without damage.
Ready for Your Best Brows Yet?

Your brows deserve more than shortcuts and mistakes. At Authentic Beauty Makeup Salon & Brow Studio in Atlanta, we’ve rescued and restored thousands of eyebrows in Atlanta with our award-winning brow artistry, precision tweezing, and clean beauty solutions. And with Genuist Beauty’s at-home brow care, you can support your brow goals daily between appointments.
Book your brow arch appointment today and discover why we’re consistently voted the best for eyebrows in Atlanta.