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City of Joy Congo

Help us raise money to turn Pain into Power for the City of Joy & Join us at an incredible Giveback & Glam event in Atlanta.

Donate here and get your tickets for Fashion Meets Passion on October 25th from 6 p.m. to 9 p.m. here before they sell out! In 2006, the vision for Authentic Beauty was born, and this was before I had even opened the doors to our award-winning makeup salon and brow studio. Back then, I began …

Help us raise money to turn Pain into Power for the City of Joy & Join us at an incredible Giveback & Glam event in Atlanta. Read More »

Halloween Makeup Atlanta at Authentic Beauty

Halloween Makeup Atlanta: Get your Halloween Makeup done at Authentic Beauty

You already know we are the go-to destination for the best brows in Atlanta, as well as the first place you think of to get your makeup done in Atlanta, Buckhead, Sandy Springs and Dunwoody, but did you consider Authentic Beauty for your Halloween makeup in Atlanta? Whether you are looking for scary Halloween makeup …

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Alyson Howard Hoag of Authentic Beauty to walk the runway for a good cause at Best Self Atlanta Magazine's Fashion Meets Passion event.

Join Aly for Fashion Meets Passion: An Evening of Giveback and Glam

Join Alyson Howard-Hoag, Authentic Beauty & Genuist Beauty’s CEO and Founder, on October 25th from 6 p.m. to 9 p.m. for Best Self Atlanta Magazine’s Fashion Meets Passion fashion show, silent auction, party, and wellness and beauty expo. Aly and other alumni winners from Best Self’s Over 40 & Fabulous contest will be walking the …

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homecoming makeup Atlanta at Authentic Beauty

Atlanta Homecoming Makeup: Get your Makeup & Hair done at Authentic Beauty

Atlanta homecoming makeup is a big thing! So is homecoming hair. Homecoming is a memorable night for many high school and college students in our area, and the perfect opportunity for your Atlanta teen or college student to go all out with a homecoming makeup artist in Atlanta right by their side to bring their …

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Authentic Beauty now offering makeup recycling in Atlanta through the Pact Collective

Authentic Beauty now offering makeup recycling in Atlanta through the Pact Collective

Authentic Beauty Makeup Salon & Brow Studio is thrilled to announce we are now offering makeup recycling in Atlanta at our studio through the Pact Collective, a nonprofit collective taking responsibility for the beauty industry’s packaging problem to make beauty packaging more sustainable.  Each year, over 120 billion cosmetic packages are created yet only a …

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How to fill in your brows a step by step guide from Authentic Beauty in Atlanta

How to Fill in Your Brows: A Step-by-Step Guide from Authentic Beauty

You’ve probably heard Alyson Howard-Hoag, Authentic Beauty’s CEO & Founder, say that if your eyes are the windows to your soul then your eyebrows are the curtains. Your eyebrows and their shape are the single most important feature of your face that frames your eyes, and defines your features. That’s why it is integral to …

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10 Tips for Growing your Brows Back from Authentic Beauty

10 Tips to Growing Your Brows Back from Authentic Beauty-voted Best Brows Atlanta 2023!

At Authentic Beauty Makeup Salon & Brow Studio, we take brows very seriously because brows are the single most defining feature that frames your entire face. That’s why we say Brows First and why we have created our very own cosmetics line, Genuist Beauty, with some incredible brow products, including the Roller Brow with brow …

10 Tips to Growing Your Brows Back from Authentic Beauty-voted Best Brows Atlanta 2023! Read More »