Today marks a momentous occasion as Authentic Beauty Makeup Salon & Brow Studio celebrates 15 years of transforming lives, one brow and makeup application at a time. From humble beginnings in 2008, the studio has blossomed into a beacon of beauty and empowerment, thanks to the unwavering passion and dedication of our founder & CEO, the Brow Guru herself, Alyson Howard-Hoag.
Aly’s vision has always been to not just enhance outer beauty but also to ignite inner confidence and help a person realize their inner beauty. Her passion is to have your exterior image be an expression and reflection of your authentic self. Her commitment to clean beauty, innovative techniques, and personalized service has earned Authentic Beauty a loyal clientele and a reputation as one of Atlanta’s premier beauty destinations and best brow studios.
Over the years, Authentic Beauty has won numerous awards, including the prestigious title of Best Brow Studio in Atlanta year after year and best makeup artist by Allure Magazine. Authentic Beauty’s impact extends far beyond Atlanta, reaching clients in New York, D.C. and beyond, as Aly has helped hundreds of thousands of clients achieve their brow and makeup goals.
Authentic Beauty’s reach now extends beyond the salon walls. In 2023, Aly launched her own cosmetics company, Genuist Beauty, with her flagship product, the Roller Brow, a brow derma roller with brow enhancing serum, taking the beauty industry by storm. This innovative product epitomizes Authentic Beauty’s commitment to providing high-quality, effective beauty solutions using clean formulations that deliver stunning results.
We also now offer makeup recycling in Atlanta, and this is just another dream come true to create beauty products that work, that come with clean formulations in cleaner packaging and that can be recycled so that we can feel good about beauty and be environmentally thoughtful too.
At the heart of Authentic Beauty’s success lies our unwavering commitment to our clients. As Authentic Beauty embarks on our next chapter, we remain steadfast in our mission to enhance beauty, empower confidence, and make a positive impact on the lives of our clients. We could not have done this without our incredible staff and amazing clients. Thank you for making Authentic Beauty a reality for the past 15 years. We love you. Happy 15th Anniversary, Authentic Beauties!