If hair could talk, what would your hair say about you?  With over fifteen years experience working in the beauty industry, Hollie Woodall has a passion for creating gorgeous hairstyles for clients, on editorial shoots and on location that wow and leave a lasting impression.

Holding a Masters Degree in Cosmetology, Hollie honed her craft at Joseph’s Hair Salon in Marietta, Georgia, a family owned business, serving clients throughout the southeast for over 50 years. After ten years there, she connected with Alyson Howard-Hoag in 2009, CEO and founder of Authentic Beauty, where she currently works with clients three days a week. Mon/Wed/Fri 10-6


Nicknamed Hollywood by her clients, her high fashion hair has graced the cover of a bevy of well known magazines and print ads including two front covers of Best Self Magazine, for the Marriott’s Perfect Wedding Guide, and Jezebel Magazine.  She has also worked with a fair share of high profile clients including Robyn Freedman Spizman, Laura Turner Sydel, and Nadia Bilchik, to name a few.


As one of Atlanta’s most creative and innovative styling artists, Hollie is driven by her passion for creating beautiful and timeless styles! She also strives to keep hair healthy by offering a complimentary conditioning treatment with every styling service. This is just an added bonus to her already competitive and affordable price scale and the natural hair care line, Onesta haircare, that she proudly uses on clients.  In addition to styling, Hollie is a master at cuts and color.

In addition to her work at Authentic Beauty,  Hollie is also the proud owner of a unique, mobile hair styling business where she travels to hotels, events, weddings, seminars, and more to create the perfect coifs for clients.

She travels throughout Atlanta, around Georgia and out of state for photo shoots, weddings, fashion shows, and events like Bat and Bar Mitzvahs, parties, proms and more!  She also has on- location styling products for purchase for her client’s convenience. She makes life easier and more affordable by coming to your location.

To book your hair appointment with Hollie Woodall, head online here, email Hollie at [email protected], call her at 770-714-2187, or stop by the Authentic Beauty studio located at 4674 Roswell Rd. Atlanta, GA 30342.


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