Alyson Howard Hoag

Alyson Howard Hoag of Authentic Beauty and Genuist Beauty to attend the Makeup Show in Atlanta in 2024

Alyson Howard-Hoag to Debut her Cosmetics Line, Genuist Beauty, at The Makeup Show in Atlanta

Authentic Beauty Makeup Salon & Brow Studio, under the visionary leadership of Alyson Howard-Hoag, is stepping into an exhilarating new chapter. Alyson, our esteemed founder and an award-winning brow and makeup artist with over 35 years in the beauty industry, is unveiling her much-anticipated cosmetics line, Genuist Beauty, at The Makeup Show in Atlanta, taking …

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Senior Brow Artist at Authentic Beauty Briana Beverly

Meet the Brow Expert that does Aly’s Brows at Authentic Beauty

Brianna Beverley is Authentic Beauty Makeup Salon & Brow Studio’s expert esthetician in Atlanta for brows, lashes, spray tans, makeup applications and lessons, organic facials, waxing, and more.  She is also the talent who does Aly’s brows. She was recently promoted to senior brow artist at Authentic Beauty, and Bri trained under Alyson where she …

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Authentic Beauty provides free makeup services at Quiet Heroes to benefit CURE Childhood Cancer

Authentic Beauty Supports Atlanta Moms in the Fight Against Childhood Cancer

At the end of March, Authentic Beauty Makeup Salon & Brow Studio attended the Quiet Heroes annual luncheon put on by CURE Childhood Cancer to honor mothers of children with cancer. Aly and her talented team of makeup artists in Atlanta provided free makeup services to these amazing women prior to the event to give …

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Mother's Day gift ideas at Authentic Beauty in Atlanta

Give Mom the Gift of Beauty this Mother’s Day at Authentic Beauty in Atlanta

We know it can be tough to find the perfect Mother’s Day gift that illustrates your love for your mom or those special ladies in your life. Flowers fade, chocolates are temporary, and even jewelry can be mundane when she gets that year after year. Break free from the standard Mother’s Day gift routine and …

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A New Year’s Message from Alyson at Authentic Beauty

Shining Your Light in 2023: A New Year’s Message from Alyson at Authentic Beauty

Audrey Hepburn once said, “Paris is always a good idea,” and as New Year’s Eve was fast approaching, I found myself in Paris without any tangible plans. To be fair, I was on a #Medallion Run with Delta Airlines with just over 36 hours left in 2022 to qualify for Diamond Medallion status, where one …

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