Alyson Hoag

Alyson Howard Hoag of Authentic Beauty to walk the runway for a good cause at Best Self Atlanta Magazine's Fashion Meets Passion event.

Join Aly for Fashion Meets Passion: An Evening of Giveback and Glam

Join Alyson Howard-Hoag, Authentic Beauty & Genuist Beauty’s CEO and Founder, on October 25th from 6 p.m. to 9 p.m. for Best Self Atlanta Magazine’s Fashion Meets Passion fashion show, silent auction, party, and wellness and beauty expo. Aly and other alumni winners from Best Self’s Over 40 & Fabulous contest will be walking the …

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homecoming makeup Atlanta at Authentic Beauty

Atlanta Homecoming Makeup: Get your Makeup & Hair done at Authentic Beauty

Atlanta homecoming makeup is a big thing! So is homecoming hair. Homecoming is a memorable night for many high school and college students in our area, and the perfect opportunity for your Atlanta teen or college student to go all out with a homecoming makeup artist in Atlanta right by their side to bring their …

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Authentic Beauty now offering makeup recycling in Atlanta through the Pact Collective

Authentic Beauty now offering makeup recycling in Atlanta through the Pact Collective

Authentic Beauty Makeup Salon & Brow Studio is thrilled to announce we are now offering makeup recycling in Atlanta at our studio through the Pact Collective, a nonprofit collective taking responsibility for the beauty industry’s packaging problem to make beauty packaging more sustainable.  Each year, over 120 billion cosmetic packages are created yet only a …

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How to fill in your brows a step by step guide from Authentic Beauty in Atlanta

How to Fill in Your Brows: A Step-by-Step Guide from Authentic Beauty

You’ve probably heard Alyson Howard-Hoag, Authentic Beauty’s CEO & Founder, say that if your eyes are the windows to your soul then your eyebrows are the curtains. Your eyebrows and their shape are the single most important feature of your face that frames your eyes, and defines your features. That’s why it is integral to …

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10 Tips for Growing your Brows Back from Authentic Beauty

10 Tips to Growing Your Brows Back from Authentic Beauty-voted Best Brows Atlanta 2023!

At Authentic Beauty Makeup Salon & Brow Studio, we take brows very seriously because brows are the single most defining feature that frames your entire face. That’s why we say Brows First and why we have created our very own cosmetics line, Genuist Beauty, with some incredible brow products, including the Roller Brow with brow …

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Alyson Howard-Hoag reflects on Tony Robbins event in her blog about breakthroughs and living with a certainty mindset.

Reflections from Aly: Having an Abundant, “It Shall Be” Mentality 

A few weeks back, I had the opportunity to volunteer and serve as a senior leader for Tony Robbins’ Unleash the Power Within personal growth event and seminar in England. Some 10,000 people attended this 4-day event live and 2500 others participated virtually. After spending 3 years going through all of Tony’s courses, applying the …

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back to school teen makeup lesson

Back to School Makeup for Teens: Teen Makeup Applications & Teen Makeup Lessons in Atlanta at Authentic Beauty

Authentic Beauty Makeup Salon & Brow Studio in Atlanta has your kid covered this school year with back to school makeup for teens. With a teen makeup lesson, they will be able to create their ideal makeup at home on their own. We also have some amazing discounts on teen beauty services and products to …

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