National Brow Day is this Thursday, October 2nd, and the brow experts at Authentic Beauty Makeup Salon and Brow Studio are rolling out a celebration you don’t want to miss. From 10:00 AM to 6:00 PM, you’ll have the chance to win 3 months of our award-winning brow shaping services, enjoy 20% off Genuist Beauty …
Dear Everything: A Musical Uprising for the Earth is coming to Atlanta for one night only on September 25, 2025, at The Eastern—and you don’t want to miss it. Created by Tony Award winners V (formerly Eve Ensler) and Diane Paulus, with music by Grammy nominee Justin Tranter, this electrifying show blends concert, storytelling, and myth into a powerful call to rise for the planet. Alyson Hoag, CEO of Authentic Beauty Makeup Salon & Brow Studio, is honored to serve on the host committee, inviting our community to be part of this unforgettable night.
Combat winter skin woes with the Authentic Glow Facial at Authentic Beauty in Atlanta! This 90-minute treatment deeply hydrates, gently exfoliates, and revitalizes your skin, restoring its natural radiance. Designed by Master Esthetician Briana (Bri) Beverly, it’s the perfect solution for dull, dry skin this season. Book now and let your skin thrive this winter!
Exciting news! Authentic Beauty Makeup Salon & Brow Studio in Atlanta has been nominated for the prestigious title of Best Brows Atlanta by Best Self Atlanta Magazine in their Best of 2024 contest! Voting opens today, July 2nd, at noon and will close on July 11th at 11:59pm. Here’s how you can cast your vote daily …
Voting Starts today: Please Vote for Authentic Beauty for Best Brows Atlanta 2024 Read More »
Fifteen years ago, the doors to Authentic Beauty Makeup Salon & Brow Studio opened. It was my vision to create a safe place for women to learn how to do their makeup and to have a beautiful place to get brow and beauty services in Atlanta. Filling a Gap in the Industry After 20+ years …
15 Years of Authentic Beauty: A Special Thank You from Alyson Hoag Read More »
Celebrating 15 Years of Beauty & Brow Excellence in Atlanta Join us in the heart of Atlanta’s beauty scene for a uniquely glamorous event at Authentic Beauty Makeup Salon & Brow Studio. We’re hosting our 15th Anniversary Party on Saturday, June 1st from 5 PM to 7 PM, where we will toast to a legacy …
This Earth Day, Authentic Beauty Makeup Salon & Brow Studio is excited to spotlight an issue close to our founder’s heart—the environmental impact of cosmetic packaging waste and clean beauty. An Earth Day Message from Alyson Hoag Since my 20s, I’ve been passionate about beauty and wellness, but I became increasingly concerned about the harmful …
Celebrating Earth Day-Your beauty routine can make a real difference Read More »
Exciting news! Authentic Beauty Makeup Salon & Brow Studio in Atlanta has been nominated for the prestigious title of Best Brows Sandy Springs by My Sandy Springs Magazine in their Best of 2024 contest! Here’s how you can cast your vote daily for us for Best Brows Sandy Springs: We’re thrilled to be recognized once again …
Please Vote for Authentic Beauty for Best Brows Sandy Springs 2024 Read More »
In the world of beauty, eyebrows are more than just facial features—they are the frame that sets the tone for your facial symmetry, expression, and overall look. Or in the words of the Brow Guru, Alyson Howard-Hoag, if the eyes are the windows to the soul, your eyebrows are the curtains. Routine brow shaping (tweeze-only …
Authentic Beauty Makeup Salon & Brow Studio, under the visionary leadership of Alyson Howard-Hoag, is stepping into an exhilarating new chapter. Alyson, our esteemed founder and an award-winning brow and makeup artist with over 35 years in the beauty industry, is unveiling her much-anticipated cosmetics line, Genuist Beauty, at The Makeup Show in Atlanta, taking …
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