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Unlock Your Best Brows Ever: The Ultimate Guide to Brow Care After Getting Your Brows Done

Unlock Your Best Brows Ever: The Ultimate Guide to Brow Care After Getting Your Brows Done

In the world of beauty, eyebrows are more than just facial features—they are the frame that sets the tone for your facial symmetry, expression, and overall look. Or in the words of the Brow Guru, Alyson Howard-Hoag, if the eyes are the windows to the soul, your eyebrows are the curtains. Routine brow shaping (tweeze-only …

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Alyson Howard Hoag of Authentic Beauty and Genuist Beauty to attend the Makeup Show in Atlanta in 2024

Alyson Howard-Hoag to Debut her Cosmetics Line, Genuist Beauty, at The Makeup Show in Atlanta

Authentic Beauty Makeup Salon & Brow Studio, under the visionary leadership of Alyson Howard-Hoag, is stepping into an exhilarating new chapter. Alyson, our esteemed founder and an award-winning brow and makeup artist with over 35 years in the beauty industry, is unveiling her much-anticipated cosmetics line, Genuist Beauty, at The Makeup Show in Atlanta, taking …

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Genuist Beauty's Revival Brow daily brow conditioning treatment

Genuist Beauty’s Revival Brow– a daily brow conditioning treatment

Genuist Beauty’s Revival Brow ($35) is a daily brow conditioner and pre-styling treatment that conditions, nourishes, and hydrates your brows for optimal brow blooming. Like a daily hair conditioner, this daily brow conditioner rehydrates and replenishes your brow hair every day.  With the consistency of a serum, Revival Brow improves the feel and manageability of …

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Genuist Beauty's new brow care products

From Sparse to Seriously Stunning: Why These 3 New Genuist Beauty Brow Care Products Are Brow Game Changers

Brow care products for your eyebrows? Eyebrows frame your face, articulate emotions, and can even impact what your makeup looks like. But what if your brows are lackluster, sparse, or just not working with you? Enter Genuist Beauty’s new revolutionary brow care system and our new brow trio: Revival Brow, Brow Renewal Mask, and Brow …

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How to fill in your brows a step by step guide from Authentic Beauty in Atlanta

How to Fill in Your Brows: A Step-by-Step Guide from Authentic Beauty

You’ve probably heard Alyson Howard-Hoag, Authentic Beauty’s CEO & Founder, say that if your eyes are the windows to your soul then your eyebrows are the curtains. Your eyebrows and their shape are the single most important feature of your face that frames your eyes, and defines your features. That’s why it is integral to …

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